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#MeetMajority: The Majority Strategies Team
Posted December 11, 2017
Majority Strategies

Pennsylvania born and Florida raised, Jaymes Romanofski joins the Majority Strategies team as a creative copywriter.

While attending the University of West Florida, Jaymes cut his creative teeth at a locally owned and operated radio station writing and producing commercials. Today, Jaymes writes cutting-edge creative across digital and print advertising for clients in ...

The Science of Delivering a Message
Posted December 11, 2017
Jason McBride

Successfully delivering a message is part art and part science.

There’s the message itself, a combination of polling, focus groups, and understanding what clicks and resonates with your targeted audience. Add the creative angle – the words and images that envelope that message in a deliverable package – and that’s the art.

Now for the science.

The science behind repetition...

#ByDesign: Make Your Visual Point
Posted December 6, 2017
Majority Strategies

We live in a visual world, inundated with images across multiple screens, often at the same time. Time reported that 70% of Americans use multiple screens at once.

Information, advertisements, and can’t-miss offers come at us from every direction in flashes and pops of color, movement, images, and text.

Yet our attention spans rival those of goldfishes – mere seconds.

...
#MeetMajority: The Majority Strategies Team
Posted December 4, 2017
Majority Strategies

Meet our Georgia State Strategist, Brian Barrett, in this week’s edition of #MeetMajority.

A graduate of Rollins College, Brian has donned many campaign hats throughout the years, serving as a campaign manager, deputy chief of staff and a Senate Majority Chief of Staff before joining Majority Strategies as a State Strategist.

Learn more about Brian in today’s #MeetMajority.

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#MailMatters: Mail by Definition
Posted November 29, 2017
Josh Kivett

Print advertising comes with its own lingo.

Do you and your colleagues talk about red tags or PMS colors? What about 3602s or seeds?

We do.

Understanding the terminology that comes with print advertising will help you communicate more effectively with your mail vendor and better understand what’s happening with your direct mail project.

Let’s dive into Mail by...