Welcome to Social Media 101
Posted June 20, 2018
Majority Strategies

81% of Americans had a social media profile in 2017, up from just 24% in 2008.

Social media is here to stay.

Welcome to Social Media 101.

With a proper social media strategy, you can become a leader in communication, spreading your message and building your audience of targeted voters, constituents and consumers.

Social media is one of the most assessable forms of...

The Best Length for Video Ads
Posted June 19, 2018
Majority Strategies

Tailoring advertising to your audience is challenging when faced with constantly changing media platforms, standards, and viewer preferences. Video remains one of the most powerful advertising tools at your disposal.

With the decline in both audiences’ attention spans and their tolerance for disruptive advertising, many advertisers, across elections, advocacy, and brand, have adapted by...

#MeetMajority: The Majority Strategies Team
Posted June 18, 2018
Majority Strategies

Creative Copywriter Luis Miguel was born in California but now considers himself a full-fledged Floridian. While living abroad in Mexico, he became a freelance copywriter for various startups. Luis later transitioned into journalism, writing for several popular news outlets before joining the Majority Strategies team.

Learn more about this West-Coast-turned-East-Coast creative...

#MeetMajority: The Majority Strategies Team
Posted June 11, 2018
Majority Strategies

Matt Silhacek serves as a Strategy Director on the Majority Strategies team, overseeing print and digital products for clients across elections, advocacy and brand. Prior to joining our team, Matt served with the Congressional Leadership Fund as a Field Director, gaining direct experience with voter contact.

When he’s not hard at work, you can find Matt taking our #WePlaytoWin motto to...

Where Are People Going Online?
Posted June 7, 2018
Brett Buerck

Just how big is the World Wide Web?

There are over 1.5 billion websites today and counting with less than 200 million active.

Think about that: 200 million active websites. Add in over 5 million apps combined for Apple and Android users.

No wonder we get asked where our digital advertising runs.

A recent ranking of the top 50 multi-platform properties (desktop and...