#MeetMajority: The Majority Strategies Team
Posted March 19, 2018
Majority Strategies

Graphic Designer Eric Lim has led a life surrounded by different people and cultures. Born in South Korea, Eric and his family moved to Indiana when Eric was a child. Eric graduated from Indiana University and began his graphic design career with Gridiron Communications before joining the Majority Strategies creative team.

Learn more about Eric in today’s #MeetMajority.

What is the...

Digital by Definition
Posted March 13, 2018
Majority Strategies

Do you speak digital?

Understanding the terms around digital advertising will help you communicate with your team about your goals, the targeting and plans, and the results.

“There is so much to learn and understand about digital, it can be overwhelming. That’s why it’s important to work with a partner who is an expert in the field. A good way to vet vendors is to see if they...

#MeetMajority: The Majority Strategies Team
Posted March 12, 2018
Majority Strategies

In this week’s #MeetMajority, we are getting to know Graphic Designer Todd Peterson. Hailing from South Bend, Indiana, where he and his family enjoy the great outdoors, Todd brings more than a decade of experience to the Majority Strategies creative team.

Let’s meet Todd Peterson.

Do you have any family or pets?
My wife Kerrie and I have an 11-year-old son Oliver...

Smartphone Photography Guide
Posted March 9, 2018
Majority Strategies
Are Smartphones the New Dedicated Camera?

Nearly ¾ of Americans own a smartphone.

As smartphones become more sophisticated and better at capturing our memories, many are putting down their dedicated cameras and relying solely on their phones to photograph everything from daily life to the most important occasions.

Numerous editing apps and filters help even novice photographers...

Print and Digital Go Hand in Hand
Posted March 6, 2018
Ashley Burns

The Advantage of a Data-Driven, Coordinated Cross-Platform Campaign Strategy

The Problem:
Heading into the 2018 midterm, initial forecasts anticipate political advertising spending to be north of $8.5 billion (a 2.5% increase since 2014.) The continued increase in political advertising spending means that voters are being inundated with paid political content more than ever...