“’Building a custom audience of supporters is a more successful long-term strategy than trying to make an outside list work for your purposes,’ said Lindsay Jacobs, a GOP fundraising consultant who heads Majority Money.
“’Renting or purchasing has an upfront cost without the data to demonstrate the likelihood that those individuals will give to you. If you want to reach beyond your own audience, revenue sharing agreements are a great low-risk way to reach new prospects and gain new supporters.’”