“Of greatest concern to Lindsay Jacobs, executive director of Majority Money, is that re-marketing ads on Google will no longer be possible.
“‘Those are ads when someone goes and visits your website or they maybe fill out half of a donation form when they go to other websites, we’re serving them with remarketing ads, to get back to that website,’ she said Thursday at C&E’s CampaignTech Innovation Summit in DC.
“'[The changes are] pretty disappointing because that’s someone who has shown a propensity to be curious about what we’re doing so the fact that we then can’t go after them to recapture that information and hopefully persuade them and take them through the whole acquisition phase — that’s going to be where we see the biggest changes,’ Jacobs said.”