Ultimately, Kammerdiener said the bipartisan group’s goal is to create uniform transparency in the digital marketing space. “We would like to see uniform standards across all platforms so that voters actually know who’s paying for it,” he said. “I want to make sure that we have a situation where people can count on the information that they’re getting.
“When people see things, whether it’s in social media, [or] in paid advertising, they should know who’s paying for it [and] where it’s coming from.”