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# Majority Strategies

Trusted and Experienced Republican Political Advertising Firm

## Sitemaps

- [XML Sitemap](https://www.majoritystrategies.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://www.majoritystrategies.com/blog/) - Learn from the Majority Strategies team’s decades of experience providing Republican candidates and campaign organizations with proven voter contact solutions.
- [Run a Successful Door-to-Door Program](https://www.majoritystrategies.com/uncategorized/run-a-successful-door-to-door-program/) - When it comes to voter contact, one of the best and most traditional forms is canvassing door-to-door. Canvassing puts the campaign in personal contact with voters, a more direct and 1:1 approach that delivers better results than “cold” phone banking. There are a few things you should think through before you start your canvassing campaign.
- [Hire a Trusted Political Consultant](https://www.majoritystrategies.com/uncategorized/trusted-political-consultant/) - Whether you're an experienced campaigner or a first-time candidate, taking the first steps after you've decided to run for office can be daunting. You’ll need help, but who do you hire? How many people? Should they be paid or volunteers? Should they be on retainer, full time, or part time? We suggest you start by There are some important do’s and don’ts to remember when hiring a consulting firm. Download our "How to Hire a Trusted Political Consultant" guide to get started.
- [Create a Campaign Budget](https://www.majoritystrategies.com/uncategorized/create-a-campaign-budget/) - Campaigns often fail before they even start because they lack a clear, upfront budget. A budget should be realistic, have measurable goals, and be built to get you all the way through Election Day. Download our "How to Create a Campaign Budget" to learn the do's and don'ts that will keep your spending on track
- [Everything You Need to Start Your Winning Campaign](https://www.majoritystrategies.com/uncategorized/start-your-winning-campaign/) - Launching a campaign is no easy feat. Like starting a small business, there are a million moving parts and no room for error. Whether you are running for a local office or a seat in Congress, having a clear strategic roadmap can be the difference between a victory at the polls and a missed opportunity.
- [The 2026 Republican GOTV Roadmap](https://www.majoritystrategies.com/uncategorized/the-2026-republican-gotv-roadmap/) - In the pursuit of political victory this cycle, the 2026 General Audience Spotlight: Republican GOTV provides the data-driven roadmap essential for turning competitive races into wins. This comprehensive spotlight focuses on a decisive universe of 17,097,284 registered voters nationwide – modeled as Hard Republicans with mid-to-low turnout propensity – who represent the ultimate "get out the
- [Some Voters Are Harder to Reach Than Others](https://www.majoritystrategies.com/uncategorized/some-voters-are-harder-to-reach-than-others/) - Some voters are harder to motivate than others. Meet the low- and mid-propensity voter. How do you persuade someone less likely to vote? What motivates them to take action and cast their ballot? How do you really reach them? Learn more about how Majority Strategies handled this challenge for a conservative-leaning, pro-environment 501(c)3 in the
- [Location, Location, Location](https://www.majoritystrategies.com/uncategorized/location-location-location/) - Location, Location, Location The Real Estate Rule of Campaign Photography While stock photography can be a quick fix, it often lacks the emotional authenticity and local connection required to truly resonate with voters. Your own photographs are the best way to showcase your values, your community, and your personality. Where you choose to take your
- [Winning the Middle](https://www.majoritystrategies.com/uncategorized/winning-the-middle/) - Winning the Middle A 2026 Strategic Roadmap for Voter Persuasion For the 2026 cycle, the persuasion spotlight focuses on registered voters nationwide who are modeled as lean GOP, swing, or lean Dem with a mid-to-high propensity to turn out. This critical segment of the electorate is characterized by several key factors, including: Geographic Concentration: 76%
- [Mastering Campaign Photography](https://www.majoritystrategies.com/uncategorized/mastering-campaign-photography/) - Mastering Campaign Photography Your Smartphone Is Your Most Powerful Tool In politics, authenticity is everything. Professional DSLR cameras used to be the only way to capture high-quality photos, but today’s smartphones are powerful cameras that can capture professional-quality images for digital ads, websites, and, yes, even printed mail pieces. It’s important for today’s campaigns to
- [Republican In-the-Bank Voters](https://www.majoritystrategies.com/uncategorized/republican-in-the-bank-voters/) - 2026 Data Insights: A Deep Dive Into the Republican GOTV Audience Majority Strategies takes a people-first, data-driven approach to identifying the voters who will decide the next wave of elections. Our 2026 Republican In-the-Bank Audience Profile focuses on a critical universe: the 27,990,717 registered voters nationwide modeled as "hard Republicans" with a high propensity to
- [Beyond the Basics](https://www.majoritystrategies.com/uncategorized/beyond-the-basics/) - Beyond the Basics Avoid These Common Photography Pitfalls to Protect Your Campaign’s Image Even with the right resolution and a high-end camera, simple mistakes can render a photo unusable for political campaign advertising. We’ve learned over our 30 years of experience that knowing what not to do is just as important as knowing the basics
- [Good Photography Makes Great Ads](https://www.majoritystrategies.com/uncategorized/good-photography-makes-great-ads/) - Expert Tips from 30 Years in the Field In the world of advocacy and political campaign advertising, images aren't just photos. They are messages. Whether your ad lands in a crowded mailbox or appears on a busy phone screen, your photography can set the creative apart. Photography is an art, sure, but anyone, anyone, can Good photography truly makes great ads. Keep the focus on your subject, aim to show personality and likability, and ensure your camera is set to the highest resolution.
- [Flipping the Michigan House](https://www.majoritystrategies.com/uncategorized/flipping-the-michigan-house/) - CASE STUDY: Flipping the Michigan House A 2024 Victory Through Precision Targeting The Problem The political landscape ahead of the 2024 general election presented a challenge for Republican candidates vying for seats in the Michigan House of Representatives. Shifting voter demographics and a competitive political environment put several key districts at risk. The caucus needed
- [A Stunning Mayoral Win](https://www.majoritystrategies.com/uncategorized/a-stunning-mayoral-win/) - Case Study: Victory in Wausau A Stunning Mayoral Win Against a Democratic Rising Star The Problem The spring 2024 mayoral race in Wausau, Wisconsin, became the state’s most-watched contest, pitting Conservative Doug Diny against incumbent Mayor Katie Rosenberg, who many characterized as a rising star in the Democratic Party with eyes on statewide office. Rosenberg Majority Strategies turned a challenging race into a victory using our data insights to target the right audience on the right medium with the right message and effectively utilize a tight budget.
- [Protecting the Majority](https://www.majoritystrategies.com/uncategorized/protecting-the-majority/) - Case Study: Protecting the Majority A Legislative Majority, Suddenly in Jeopardy Less than six months before Election Day, former Ohio House Speaker Larry Householder was arrested amid a federal $60-million racketeering and bribery investigation. The resulting snowball effect immediately put the GOP significantly behind in establishing the political operation necessary to protect the GOP House Majority Strategies’ direct mail and digital advertising were combined with Causeway Solutions’ data insights to deliver targeted, creative messaging aimed at persuasion and turnout, with a specific focus on absentee voters.
- [Taking Advocacy to New Heights](https://www.majoritystrategies.com/uncategorized/taking-advocacy-to-new-heights/) - Case Study: Taking Advocacy to New Heights Executive Summary Activists in NYC along with the NYC Department of Transportation (DOT) proposed new construction projects that would restrict and change traffic patterns on Fifth Avenue, widen bus lanes, and add bike lanes. Our client was a nonprofit organization representing the high-end retailers of Fifth Avenue who Majority Strategies’ sophisticated targeting and insights, decades of advocacy experience, and creative and digital professionals worked to produce a complete, from the ground up advocacy campaign with the desired results.
- [The Power of the Right Message on the Right Medium](https://www.majoritystrategies.com/uncategorized/right-message-right-medium/) - Case Study: The Power of the Right Message on the Right Medium The Problem In his first race for Knox County Mayor in Tennessee, Republican Glenn Jacobs partnered with Majority Strategies for an uphill battle against a large field of candidates that included multiple well-known and better-funded county commissioners. The Goal The Majority Strategies team needed to Our client was outspent but not outworked. The combination of on-the-ground grassroots voter contact with targeted advertising over television made the difference on Election Day.
- [Taking Digital to the Next Level](https://www.majoritystrategies.com/uncategorized/taking-digital-to-the-next-level/) - Case Study: Taking Digital to the Next Level The Problem The Woodlands Township is an unincorporated master community and Special Purpose Tax District with an elected Township Board holding limited tax authority. Repeatedly ranked by multiple groups like Conde Nast as the #1 place to live in America, the community faced a proposal by the A well-funded digital campaign alone does not always equal success. However, a well-funded digital campaign backed by powerful creative and a clear, persuasive message that saturates the market is a powerful strategic step toward victory.
- [Why Targeting Matters](https://www.majoritystrategies.com/uncategorized/why-targeting-matters/) - CASE STUDY: Why Targeting Matters The Problem The Association of Washington Public Hospital Districts (AWPHD) had multiple levies on the ballot in various communities to build new hospitals, increase access to services, purchase new ambulances, and more. Many previous ballot attempts had failed by narrow margins. The AWPHD needed an affordable yet effective way to Success begins with good targeting to ensure the right creative message is delivered to the right people on the right medium and effective planning to stay within budget.
- [Increasing Catholic School Enrollment](https://www.majoritystrategies.com/uncategorized/increasing-catholic-school-enrollment/) - Case Study: Taking Advocacy to New Heights Developing a Successful Campaign from the Ground Up The Problem St. Thomas More Catholic Academy is a Catholic school in Washington, D.C., that had the capacity for more students for the 2021-2022 school year. Majority Strategies partnered with St. Thomas More to raise awareness of the school,
- [A New Approach to An Age-Old Problem](https://www.majoritystrategies.com/uncategorized/new-approach-age-old-problem/) - Case Study: A New Approach to an Age-Old Problem Successfully Driving Ticket Sales & Revenue for the Nixon Foundation Library The Problem In the post-pandemic world, museums and libraries continued to face the challenge of getting the public back to our nation’s treasured learning institutions. The Richard Nixon Presidential Library and Museum in Yorba Linda, The Richard Nixon Presidential Library and Museum in Yorba Linda, California, has partnered with Majority Strategies since 2023 to develop and execute a strategy that would drive interest and visitors to the museum’s limited-run exhibits.
- [Victory in Purple](https://www.majoritystrategies.com/uncategorized/victory-in-purple/) - Case Study: Victory in Purple A Winning Sheriff's Race in One of America's Fastest Growing Counties The Problem Our client, Anthony Hipolito for Sheriff, was running for an open seat in a very purple county, one of the fastest growing counties in the nation, that had Republicans fighting a losing battle based solely on the vote history
- [A Re-Election Triumph](https://www.majoritystrategies.com/uncategorized/a-re-election-triumph/) - Majority Strategies helped to secure Sheriff Bouchard’s re-election through a comprehensive use of all the tools in our toolbox – from creative videos and custom audiences to multi-channel outreach, including digital and print – over a well-funded, longterm campaign.
- [So You Want to Run Streaming TV Ads?](https://www.majoritystrategies.com/uncategorized/so-you-want-to-run-streaming-tv-ads-2/) - Running streaming TV ads can be a game-changer for political campaigns, especially for smaller ones with limited budgets. Over-The-Top (OTT) and Connected TV (CTV) advertising democratize TV advertising, making it accessible and affordable. This guide will show you how to effectively use streaming TV ads, from targeting voter files to practical applications across different campaign
- [Majority Strategies Earns Google Premier Partner Status](https://www.majoritystrategies.com/uncategorized/majority-strategies-earns-google-premier-partner-status/) - Over the past 30 years, Majority Strategies has built a legacy of trust and results for Republican campaigns from the Courthouse to the White House. We are proud to highlight that Majority Strategies has been named a Google Premier Partner again for 2025 – an elite designation that positions us to deliver unparalleled digital advertising
- [An Introduction to the Leesburg Grid](https://www.majoritystrategies.com/uncategorized/an-introduction-to-the-leesburg-grid/) - You know you need to deliver your message to your targeted audience of voters. But how do you develop a winning message? The Leesburg Grid is a simple and straightforward way to hone your messaging strategy and then stay on message. A Closer Look at the Leesburg Grid The Leesburg Grid is divided into four quadrants. Quadrant
- [Direct Mail Keeps Delivering the Goods](https://www.majoritystrategies.com/uncategorized/direct-mail-keeps-delivering-the-goods/) - We live in a digital age, but that doesn’t mean digital marketing is the only way to reach voters. Direct mail remains just as relevant — and effective — as ever. In fact, direct mail offers unique advantages that continue to deliver results and win elections. Let’s explore why. Voters Trust Direct Mail A survey
- [Direct Mail Quick Fold Guide](https://www.majoritystrategies.com/uncategorized/direct-mail-quick-fold-guide/) - Within a digital world, studies have shown that direct mail still creates a greater emotional response from targeted audiences and remains key to delivering your message with the needed repetition to create recall and results at the ballot box. A recent USPS study confirmed that 64% of voters surveyed reported political mail reinforced the messaging

## Pages

- [Home](https://www.majoritystrategies.com/) - Widely regarded as America’s most experienced and trusted Republican political advertising firm, Majority Strategies plays to win.
- [Digital](https://www.majoritystrategies.com/services/digital/) - Majority Strategies is a digital advertising leader with expertise targeting, reaching, and motivating specific audiences of voters online.
- [Data](https://www.majoritystrategies.com/services/data/) - Learn more about the Majority Strategies difference – fully integrated data, in-house data mangers, real-time insights, fully customized audiences, and more.
- [Contact](https://www.majoritystrategies.com/contact/) - How can we help? Contact the Majority Strategies team today and join our e-mail list for all the latest news and updates.
- [Clients](https://www.majoritystrategies.com/clients/) - Majority Strategies is the political ad firm Republican candidates and organizations who are serious about winning hire. Learn more about our client history.
- [Creative](https://www.majoritystrategies.com/services/creative/) - Walk with us down memory lane and take a look at Majority Strategies’ 30 years of creative history pioneering a new approach to political advertising.
- [Print](https://www.majoritystrategies.com/services/print/) - With over 30 years of industry-leading experience, Majority Strategies direct mail advertising combines cutting-edge creative with state-of-the-art targeting.
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- [Privacy Policy](https://www.majoritystrategies.com/privacy-policy/)
- [Services](https://www.majoritystrategies.com/services/)

## Portfolio Pieces

- [Tim Cole 2](https://www.majoritystrategies.com/portfolio/tim-cole-2/)
- [Seed](https://www.majoritystrategies.com/portfolio/seed/)
- [Frank Lucas](https://www.majoritystrategies.com/portfolio/frank-lucas-2/)
- [Kamala Harris](https://www.majoritystrategies.com/portfolio/kamala-harris/)
- [Need your vote](https://www.majoritystrategies.com/portfolio/need-your-vote/)
- [Vote Up](https://www.majoritystrategies.com/portfolio/vote-up/)
- [Pennsylvanians](https://www.majoritystrategies.com/portfolio/pennsylvanians/)
- [Desi](https://www.majoritystrategies.com/portfolio/desi/)
- [Foxx](https://www.majoritystrategies.com/portfolio/foxx/)
- [America First Works](https://www.majoritystrategies.com/portfolio/america-first-works/)
- [And/Or](https://www.majoritystrategies.com/portfolio/and-or/)
- [Scott](https://www.majoritystrategies.com/portfolio/scott/)
- [April](https://www.majoritystrategies.com/portfolio/april/)
- [Marti](https://www.majoritystrategies.com/portfolio/marti/)
- [Paul](https://www.majoritystrategies.com/portfolio/paul/)
- [John](https://www.majoritystrategies.com/portfolio/john/)
- [Jarrett 1](https://www.majoritystrategies.com/portfolio/jarrett-1/)
- [Phil](https://www.majoritystrategies.com/portfolio/phil/)
- [Valadao](https://www.majoritystrategies.com/portfolio/valadao/)
- [Say it ain't so](https://www.majoritystrategies.com/portfolio/say-it-aint-so/)
- [Jared Golden](https://www.majoritystrategies.com/portfolio/jared-golden/)
- [Sam Brown](https://www.majoritystrategies.com/portfolio/sam-brown/)
- [Rafael Arroyo](https://www.majoritystrategies.com/portfolio/rafael-arroyo/)
- [John Barrasso](https://www.majoritystrategies.com/portfolio/john-barrasso/)
- [Monica Tranel](https://www.majoritystrategies.com/portfolio/monica-tranel-2/)
- [Stava Murray](https://www.majoritystrategies.com/portfolio/stava-murray/)
- [Green Agenda](https://www.majoritystrategies.com/portfolio/green-agenda/)
- [Mike Garcia](https://www.majoritystrategies.com/portfolio/mike-garcia/)
- [Sen. John Jagler](https://www.majoritystrategies.com/portfolio/sen-john-jagler/)
- [Ryan](https://www.majoritystrategies.com/portfolio/ryan/)
- [Anthony](https://www.majoritystrategies.com/portfolio/anthony/)
- [Michael Bouchard](https://www.majoritystrategies.com/portfolio/michael-bouchard/)
- [Joel](https://www.majoritystrategies.com/portfolio/joel/)
- [Steve](https://www.majoritystrategies.com/portfolio/steve/)
- [Dennis](https://www.majoritystrategies.com/portfolio/dennis/)
- [Mac Warner](https://www.majoritystrategies.com/portfolio/mac-warner/)
- [Yes On 2](https://www.majoritystrategies.com/portfolio/yes-on-2/)
- [NO 1](https://www.majoritystrategies.com/portfolio/no-1/)
- [Stand for Freedom](https://www.majoritystrategies.com/portfolio/stand-for-freedom/)
- [Eric Hovde](https://www.majoritystrategies.com/portfolio/eric-hovde/)
- [John Curtis](https://www.majoritystrategies.com/portfolio/john-curtis/)
- [Vote](https://www.majoritystrategies.com/portfolio/vote/)
- [Kamala vs Kamala](https://www.majoritystrategies.com/portfolio/kamala-vs-kamala/)
- [Craig Goldman](https://www.majoritystrategies.com/portfolio/craig-goldman/)
- [Monica Tranel](https://www.majoritystrategies.com/portfolio/monica-tranel/)

## Categories

- [Uncategorized](https://www.majoritystrategies.com/./uncategorized/)

## Tags

- [case study](https://www.majoritystrategies.com/tag/case-study/)
- [data](https://www.majoritystrategies.com/tag/data/)
- [digital](https://www.majoritystrategies.com/tag/digital/)
- [direct mail](https://www.majoritystrategies.com/tag/direct-mail/)
- [OTT/CTV](https://www.majoritystrategies.com/tag/ott-ctv/)
- [digital advertising](https://www.majoritystrategies.com/tag/digital-advertising/)
- [print advertising](https://www.majoritystrategies.com/tag/print-advertising/)
- [photography](https://www.majoritystrategies.com/tag/photography/)
- [print](https://www.majoritystrategies.com/tag/print/)

## Portfolio Categories

- [National](https://www.majoritystrategies.com/portfolio-category/national/)
- [U.S. Senate](https://www.majoritystrategies.com/portfolio-category/u-s-senate/)
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- [Statewide](https://www.majoritystrategies.com/portfolio-category/statewide/)
- [State Legislature](https://www.majoritystrategies.com/portfolio-category/state-legislature/)
- [Local](https://www.majoritystrategies.com/portfolio-category/local/)

## Portfolio Tags

- [Diecuts & Unique Folds](https://www.majoritystrategies.com/portfolio-tag/diecuts-unique-folds/)
- [Larger Pieces](https://www.majoritystrategies.com/portfolio-tag/larger-pieces/)
- [Traditional Sizes](https://www.majoritystrategies.com/portfolio-tag/traditional-sizes/)
- [Postcards](https://www.majoritystrategies.com/portfolio-tag/postcards/)
- [Positive Persuasion](https://www.majoritystrategies.com/portfolio-tag/positive-persuasion/)
- [Contrast Persuasion](https://www.majoritystrategies.com/portfolio-tag/contrast-persuasion/)
- [Attack Persuasion](https://www.majoritystrategies.com/portfolio-tag/attack-persuasion/)
- [Palmcards & Collateral](https://www.majoritystrategies.com/portfolio-tag/palmcards-collateral/)
- [Turnout](https://www.majoritystrategies.com/portfolio-tag/turnout/)