We play to Win.

We’ve partnered with The Brandr Group to revolutionize the way college athletes leverage NIL partnerships.

Let’s get the ball rolling.


The Brandr Group (TBG),

a leader in Name Image Likeness (NIL) initiatives in college athletics, is pleased to announce its strategic partnership with Majority Strategies, a renowned full-service data, digital, and print firm with over 125 years of collective experience.

This collaboration aims to revolutionize the way college athletes leverage NIL partnerships by building comprehensive marketing databases for activations.

With this partnership,
The Brandr Group will harness

Majority Strategies’ expertise and technology

to provide student-athletes, brands, and Collectives with powerful tools to maximize their earning potential and navigate the dynamic landscape of NIL opportunities.

A college athlete celebrating

Majority Strategies is thrilled to be involved in the rapidly evolving landscape of Name, Image, and Likeness in college athletics. We see tremendous potential in connecting fans and brands to unique opportunities with student-athletes. The Brandr Group’s pioneering role in this industry makes them the perfect partner for us to enter this space. Their deep understanding of college athletics and their commitment to empowering student-athletes align seamlessly with our mission. Together, we can create unparalleled value and open new doors for student-athletes and brands alike.”
– Brett Buerck, CEO of Majority Strategies

Female student-athletes embracing

Through group licensing,
The Brandr Group has solidified its position

as a leader in creating compliant and mutually beneficial opportunities for student-athletes and brands. This strategic partnership with Majority Strategies further reinforces TBG’s commitment to empowering college athletes and fostering their long-term success.

With the recent development of Collectives connected to Name, Image, Likeness in NCAA Athletics and the rules in which Collectives are required to build their own marketing and fan databases, this partnership between The Brandr Group and Majority Strategies can bring additional value to Collectives and brands in speaking directly to fans of each school.

Our partnership with Majority Strategies marks an exciting step forward in our mission to support college athletes in harnessing the power of their personal brands. With Majority Strategies’ vast experience in data-driven strategies and their groundbreaking Community Architect platform, we are confident that this collaboration will enable us to build impactful marketing databases that drive successful activations for our student-athletes.”
– Wesley Haynes, CEO of The Brandr Group

About The Brandr Group

The Brandr Group (TBG) is a leading brand management, marketing, and licensing agency comprised of a team with decades of collective management experience for some of the world’s most prominent brands. TBG has emerged as the industry’s foremost agency in group licensing programs, representing over 80 college athletic programs and their student-athletes in the Name, Image, and Likeness category. TBG partners with prominent brands, colleges, sponsors, corporate trademarks, athletes, and events to cultivate, diversify, and monetize intellectual property through professional brand management and licensing endeavors. For more information, please visit thebrandrgroup.com.

About Majority Strategies

Majority Strategies powered by Causeway Solutions is a full-service data, digital, and print marketing firm with a rich heritage of over 125 years in the industry. Their innovative solutions and strategic expertise have made them a trusted partner for clients seeking to influence public opinion, drive engagement, and achieve their desired outcomes. For more information, please visit MajorityStrategies.com and reach out to Tim Lolli at [email protected] today.

Majority Strategies and Causeway Solutions are currently undergoing a new brand merger and will be rebranded as Parable. For more information, please visit Parablestrategies.com.