Punk. Conservative. Bohemian. Sporty. Classic. Preppy.
That’s how the fashion world defines “style.”
In the world of influence marketing, there’s a little overlap in those terms. Certainly we can describe some of our voter contact mail as “classic” and some of our targeted mobile ads as “conservative.”
But that’s not enough.
When you think of Majority Strategies’ style, words like …
… all come to mind.
That’s our “style.” It has been for over 18 years, and we continue today to stay on top of the current trends and set a few new ones ourselves.
We’re out in front, both in strategy, skill and style.
In today’s edition of #AskaDesigner, we posed the question to our creative team:
“What’s your personal design style, and how does it influence your work?”
“My style is adaptive. I use the elements that a client likes and shape them into a design that makes a bold statement.”
While our designers must be able to adapt as they move from one project to the next, each has their own unique style. They leave their fingerprint on every project, seeing each through their personal “style lens.”
“My design style is simplistic. I like to send a straight-forward message with a clear hierarchy.”
Simplicity lends itself well to political advertising, but “simplicity” in design is anything but simple. It takes a special eye and a strong sense of layout to create a “simple” style that lets the images take hold and the words be heard.
“I prefer designs that look clean and bright. That’s the style that I tend to default to.”
Whether photo heavy or “the more information the better,” our creative team is tasked with the challenge of driving home a message with the least amount of clutter possible, especially in targeted mobile ads that literally need to fit in the palm of the user’s hand.
“We all have different styles but we know that good designs evoke emotions, so that’s what we try to do.”
Good designs make an impact. Good style makes a lasting impact.
And stylish designers? You can find them at Majority Strategies.
But no scrunchies or parachute pants.
At least not in this decade.
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