Capture a visitor’s attention or they will abandon your website in just seconds.
Entice a TV viewer to look and listen or they will divert their eyes to their smartphones, tablets, and laptops.
Draw eyes away from an article, post, or stream of tweets or risk disappearing in a swift scroll.
To get your audience’s attention, you have to be nimble. You have to be quick.
Speed is of the essence today, both being quick witted as well as quick to react to breaking news, pop culture, and the stories of the day.
That is the essence of agile marketing – the ability to react quickly and capitalize on the moment.
At Majority Strategies, we have always prided ourselves on our speed – we are the go-to source for those who are up against the clock.
Speed is a two-way street, though, and it is important for campaigns and advertisers to be prepared internally to move quickly.
Here’s what you can do:
Get all of your ducks in a row.
Everyone needs to be prepared to move fast. That includes folks on the inside – anyone who will have a say in the project moving forward, from the candidate or boss to the finance or legal teams. On the outside, you need your vendors working seamlessly together to meet the necessary mini deadlines that keep a project moving forward quickly.
Set a clear goal.
You can’t move the ball effectively if you don’t know the end goal. Do you need people to attend an event or come into your store? Do you want people to call, write, or email? Are you more interested in video views or click-through rate as a measure of engagement? Make sure your entire team knows the goal so every step in the process, including creative, production, and ad placement, can be geared toward meeting and exceeding it.