Causeway Solutions’ Chief Analytics Officer Molly Rutledge joined our #StrategySession this year with “Polling or Modeling: Which Do You Need,” coming in at #5 in our countdown of the Best of the Blog 2019.
“Polling and modeling are both important tools in the world of data-driven campaigns. While polling and modeling seem similar in nature, there are some key differences, both in methodology and in conclusions, that can help determine which tool is best suited to specific situations.”