Majority Strategies Senior National Strategist Chris Faulkner leads our #StrategySession today, highlighting his recent panel at Campaign & Elections’ CampaignTech at Home, “Experiment and Innovate: Where Campaigns Are Taking Creative Risks in 2020.”
The volume of content flooding people’s screens and mailboxes today creates a problem for campaigns.
How do you stand out amidst the clutter?
How do you get your message heard or seen?
How do you reach your targeted audience?
We are at a transition point in terms of creativity with political ads.
They must be innovative.
They must be attention-grabbing.
They must be better than ever before.
COVID-19, the economy, and civil unrest have put incumbent elected officials in a position to deliver the information people need – and are actively looking for – today.
The key to creativity that resonates and works? Authenticity.
Authenticity has always been important, but today is invaluable to building trust and making a lasting connection with your targeted audience, one that lasts to Election Day and beyond.
Great candidates with great personalities and a focused, timely message will be able to connect with voters. Too many candidates make the mistake of trying to be Trump or Obama, when what they really need to do is just be themselves.
Authenticity comes with shared experiences. As a candidate, you are going through many of the same frustrations, stresses, and personal upheavals. Start the conversation there.
Realism and authenticity go hand in hand.
Photography can make or break an ad.
Stock photography has its place, but a moving image of you, the candidate, can be the difference between a good and a great ad.
Don’t be intimidated by the idea. Remember, authenticity is key. Relax, be you, and allow the camera to capture the moment.
When the need for stock arises, and it definitely will, our talented and experienced creative team will ensure the tone and style enhances the message of the ad.
Make sure your message is well defined.
Before you can talk about delivering the message, you have to develop your message.
Simple and straightforward, the Leesburg Grid is a clear way to hone your messaging strategy and then stay on message – hard for many to do but an important aspect of a successful campaign.
Ready to get started? Get in touch with Chris and our team of state and national strategists today.