Community Architect identified and built an audience of supporters who were engaged and ready to take immediate action on our client’s behalf when the legislature proposed a change that carried potential negative effects.
The results: 175,000 emails delivered to legislators in just 1 week on behalf of our client.
Learn about the value of building and keeping an audience at the ready in this Community Architect success story from the team at Majority Strategies.
Independent Colleges & Universities of Florida (ICUF) worked with Community Architect to identify and build a larger network of grassroots supporters to have at the ready for future activation.
This foresight created a larger (and growing) pro-ICUF advocacy audience that was:
- Supportive
- Engaged
- Aware
INFLUENCER CAMPAIGN
In working to grow their list, ICUF used the budget debate to execute a two-pronged campaign, beginning with an influencer campaign that delivered targeted ads to the devices of key legislators and over 24,000 Florida state capitol influencers. Geofarming devices of individuals seen at district offices added another 4,700 influencers to the targeted list.
GRASSROOTS CAMPAIGN
The second half of the plan to build an audience was a grassroots campaign targeting alumni, current students, teachers, and faculty of ICUF schools. The goal was to raise awareness and encourage supporters to contact their legislators in support of ICUF and the EASE grant.
When the Florida legislature proposed a change to eligibility standards that would have disqualified students at over half of ICUF’s institutions from receiving an EASE grant, ICUF was positioned to activate their audience of grassroots supporters to take immediate action on their behalf.
- Infrastructure pre-built
- Audience at the ready
- Awareness turns to action
In the first week alone, 175,416 emails were sent and 4,430 individuals filled you the form to support ICUF and oppose changes to the eligibility standards for the EASE grant.
Community Architect can help you identify and build an audience of supporters who are engaged and ready to take action on your behalf. Building this audience before you need them will ensure you are able to respond quickly and effectively when an advocacy event arises.
What ICUF did right early:
- Identified supporters
- Encouraged engagement
- Created the necessary infrastructure
When needed, that audience was:
- Aware of the issue
- Supportive of ICUF
- Able to send over 291,000 emails to legislators on ICUF’s behalf
Learn more about Community Architect and get started with our team today. Audience building is at the core of the Community Architect program, and data is at the core of audience building. Remember, successful advocacy begins and ends with data. Read more here.
