What’s the thread that mail, mobile and door-to-door all share?
Without precise targeting, campaigns are often a waste of limited time and money.
That’s because every voter is different, and there’s no one-size-fits-all approach to talking to each and every one.
A walk list will tell you if a voter is pro-life, a fiscal conservative, a sportsman and more. From there, you will know what matters to the voter and what issues you should focus on when you meet them at their door.
The same goes for selecting a targeted mailing universe and targeted mobile advertising list. You can tailor the message you’re delivering to the voter’s mailbox and mobile device to maximize the campaign’s interaction with that specific voter.
It’s one-to-one, and any one may make the difference on Election Day.
The coordinated use of direct mail, mobile advertising and door-to-door interactions can be used to do several things.
1. You can use the information gathered from a walk list to generate content that will increase persuasion and ultimately turnout the vote on Election Day.
2. You can encourage people to register to vote, request absentee ballots and vote early.
3. You can persuade a voter to support (or not support) a specific candidate and identify new supporters for grassroots and turnout.
A campaign gets only so much time to interact with, persuade and turnout voters. It is important for candidates to make the most of that time by communicating the right message in the right way with the right mechanism.
Whether the candidate is talking to them at their front door, while they are checking their mail or while they are on their favorite app, we have to make the most of each interaction and continuously stay at the forefront of voters’ minds.
Precise targeting ties it all together.
Why do we knock on doors?
Ahead of the Ohio primaries in early March, it’s not to enjoy the winter fresh air, I assure you. We knock doors because it puts the candidate and the campaign directly in front of the voter, where they can have a face-to-face conversation and encourage them to take action, from volunteering to voting.
Why do we send direct mail?
Voter contact mail is one of the best ways to target voters – that’s its biggest advantage over all other mediums for delivering the message. That level of targeting also makes it one of the most efficient.
Why do you need targeted mobile advertising?
Mobile is the first screen, no longer the second, as eyes shift away from TV.
With Majority Strategies Mobile, you not only get ads that are 2.5 times more effective than our competitor’s, you only pay for ads that are delivered. And, we can target those ads to only reach the voters you want to reach on the mobile devices they are using repeatedly throughout the day.
We suggest that 25% of a campaign’s total advertising spend be directed at targeted mobile advertising.
It’s where voters are today. It’s where they’ll see your message. It’s where you’ll make a difference.
Working together, the precise targeting of direct mail, mobile advertising and door-to-door combine to strengthen each other, weave together your message and help craft a winning voter persuasion and turnout campaign …
One size does not fit all.
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