No one is more familiar with the campaign trail than Majority Strategies’ state strategists.
The Majority Strategies team knows the trail can be long, grueling, and unpredictable, especially for a candidate with their name on the ballot for the first time.
In today’s #MeetMajority, we’re turning to some of our state strategists for their top do’s and don’ts for every first-time candidate.
First, the Do’s:
Put Together a Team You Can Trust
“Surround yourself with people you trust and those who have your best interest at heart. Include a few people with campaign experience on that team who can make sure your decisions aren’t costing you votes, money or the election!”
Create a Budget and Stick to It
After assembling a team, it’s time to map out a budget. This will help you establish fundraising goals and ensure your dollars are spent on valuable, tried, and true voter contact methods throughout the course of the campaign cycle – beginning, middle, and the all-important GOTV at the end.
Take Great Photos
“No matter how small the race, any candidate can have advertising that looks like it belongs to a national campaign. Find a friend with a good camera and some skills or hire a professional photographer. Great photos make a huge difference.”
Read more about the importance of great photography and how to take photos that help deliver the message:
Now, the Don’ts:
Don’t Waste Your Resources
“You have a limited amount of time, money, and volunteers. It’s important to focus on what works – fundraising, grassroots efforts, direct mail, mobile, digital, media – instead of wasting time on distractions that won’t turn out the vote.”
Don’t Get Discouraged When You Hear “No”
“It’s important to remember that hearing ‘no’ while fundraising is frustrating but normal. The candidates who raise the most money are the ones who are turned down countless times. They brush it off and call the next person.”
Don’t Obsess Over Yard Signs
It’s great to see your name on yard signs around town, but they don’t get the vote. Candidates should spend time talking with voters and getting to know them instead of relying on a sign on the side of the road.
Learn more about deciding how to spend your limited resources here.