It’s a little like asking a parent to pick their favorite child …
For the Majority Strategies team, it is almost impossible to pick one mail piece as a favorite over all the others – remember we’ve produced over 2 billion pieces of print advertising over our 20 years – but we went ahead and asked some members of the team which mail pieces stood out over the years.
See which pieces they chose in this week’s #MeetMajority.
Brett Buerck: “Peas & Carrots”
“Majority Strategies and great, creative mail pieces go together like one of my favorite mail pieces from 2010 …”
THE RACE: Linda McMahon for U.S. Senate
THE YEAR: 2010
THE PIECE: “Peas & Carrots”
THE SPECS: 32×7 4/4 7-panel barrel fold
Randy Kammerdiener: “Flower Power”
“Our brand of attacks and contrasts are not all dark skies and unflattering images. Humor and wit can be even more effective in delivering the message, as it was with one of my favorites, Flower Power.”
THE RACE: Tom Feeney for Congress
THE YEAR: 2008
THE PIECE: “Flower Power”
THE SPECS: 11×11 singlefold 4/4
Kelli Commers: “X-Ray”
“One of my favorite direct mail pieces is one that showcased how we were able to address the same issue for multiple races and create unique pieces for every candidate.”
THE RACE: Minnesota Business Partnership/Brian Daniels for State Representative
THE YEAR: 2014
THE PIECE: “X-Ray”
THE SPECS: 5.5×11 4/4
Josh Kivett: “Pour”
“I have always believed that GOTV efforts are a place where good mail really stands out and great mail can absolutely make a difference.”
THE RACE: Republican National Committee/GA-06 Special Election
THE YEAR: 2017
THE PIECE: “Pour”
THE SPECS: 8.5×11 flat 4/4
Click here for more samples and information about print advertising.