A South Carolina native, Luke Frans joins the Majority Strategies team as Vice President of Insight Marketing, bringing research, analytics, and modeling together with creative and targeting to effectively reach and influence specific audiences for advocacy and brand initiatives.
Get to know Luke in today’s #MeetMajority.
Where are you from originally, Luke?
Greenville, SC … #yeahTHATgreenville
Tell us about your family.
My wife and I live in Northern Virginia with two fun-loving young children, so we can be spotted at any given park or playground most Saturday mornings with fresh coffee in hand.
What is the last book you read?
Ruling out rhythmic page-turners like Little Blue Truck, this would be Erik Larson’s The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz.
I’m also a fan of longform interview podcasts such as Jon Ward’s The Long Game, Josh Kraushaar’s Against the Grain, and Brian Koppelman’s The Moment.
What is your favorite song?
Of all-time, this is a recount-triggering, too-close-to-call tie between George Strait’s “Amarillo by Morning” and George Jones’ “He Stopped Loving Her Today.” In the middle of the pandemic, my answer would have been Willie Nelson’s “Hello Walls.”
What’s the toughest lesson you’ve learned?
Still learning all of these: be quick to listen and slow to speak; where you stand depends on where you sit (Miles Law), so be open to sitting in a different place; and creating memories is greater than possessions.
What was your most memorable campaign?
The 2000 South Carolina Presidential Primary. I was a high school volunteer on then-Governor Bush’s first trip to the Palmetto State in the exploratory committee days and never looked back.
Tell us about your favorite vacation.
Any beach trip where, as Zac Brown says, the “only worry in the world is the tide gonna reach my chair.”
What is your favorite ad of all time?
The debut “Got Milk?” Aaron Burr commercial from the 90’s – the unsung opening bell that surely laid the groundwork for the Hamilton pop-culture craze.
Favorite meal on the road?
If you live by the mantra, “never let a meal go to waste,” you’ll more often than not end up making the right meal choice, shared in the company of others.
Why Majority Strategies?
There are many good firms that offer pieces to the advertising puzzle, but Majority stands alone in our capability to provide an end-to-end solution, guiding our clients through a holistic marketing loop from audience identification to activation with a full-service approach to creative, execution, and measurement.