The Best of the Blog 2018: Number 1
Happy New Year!
Topping our countdown of The Best of the Blog 2018 is “Like Peanut Butter & Jelly: Print & Digital Go Hand in Hand.”
“Heading into the 2018 midterm, initial forecasts anticipate political advertising spending to be north of $8.5 billion (a 2.5% increase since 2014.) The continued increase in political advertising spending means that voters are being inundated with paid political content more than ever.
A crowded advertising market means it is harder than ever to ensure that your campaign can deliver your message to your targeted audience at the right time.”