How Connected Is Your Household?

How Connected Is Your Household?
November 17, 2017
Majority Strategies

How connected are you?

80% of U.S. homes have a smartphone today, up 6 percentage points from last year. Today, Americans own 27 million more smartphones than they did in 2016.

That’s a lot of eyes … and a lot of opportunities to put your message in front of them.

TV is still popular, make no mistake, with nearly every household owning at least one set, but American’s aren’t just watching TV.

Last year, 68% of internet users used their smartphones while watching TV. 72% were checking social media, 67% check e-mail, and 66% surf the web.

Take a closer look.

Need more convincing on why you need mobile advertising? Download our “Why Mobile?” guide here.