#AskADesigner: Go With the Flow

#AskADesigner: Learn from Our Creative Team
November 15, 2017
Majority Strategies

Script fonts.

They often signal formality and special occasions.

They can soften and set the stage for delivering a heartfelt message.

They can even lighten the mood and create a casual and friendly tone that invites interaction.

Sounds like you should use script fonts left, right, and center, right?

Wrong.

Script fonts have a lot of things going for them, but they are also one of the hardest fonts to make work.

Script fonts are available in a wide range of styles, from the most formal script to youthful handwriting. Knowing which style to use for each individual project is important.

Script fonts are powerful. You know the saying a little bit goes a long way? When used correctly, script fonts can pack a punch that makes an invitation, mail piece, or digital ad. The right style of script font is key here, or that power will take your design in the wrong direction.

Script fonts eat up space. With all of their swirls, loops, and flair, script fonts need a lot of design space. Adding to the problem, these fonts become very difficult to read at smaller point sizes, making them most useful in short headlines or as highlighted elements of a design.

Script fonts are hard to match. Because the use of script fonts should be limited, you need to pair them with at least one additional font. That is no easy task, as script fonts easily overpower and need to be paired with a font that is more simplistic and clean, like a sans sarif font.

“Some of my favorite script fonts are Pasternak, Relation, and Noelan. While some are more decorative than others, they each have a unique, clean, modern feel to them. The letters connect well with one another without odd spacing or overlap and lack the need for major adjustments.”
Bec Williamson, Senior Graphic Designer

Ready to Learn More?

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