Web Developer Joseph Richey has been all over the world, from the Philippines to Japan and the Middle East. Today Joseph calls Jacksonville, Florida, home, where you can find him working on his Yamaha R6, playing with his golden retriever, planning his next trip to Asia, or building websites as a part of the Majority Strategies team.
Let’s get to know Joseph in today’s #MeetMajority....
If you were to ask ten campaign managers today if the advertising they are doing includes mobile ads, they’d all say, “Yes.”
Now take Facebook out of the equation.
Less than half of those campaign managers would be right.
The reason is, most digital advertisers consider Facebook and Twitter to be “enough” for political campaigns.
They’re all wrong...
It’s why you pegged your jeans in the ‘90s.
Why you signed up for that Tough Mudder race you had no desire to run.
It might even be why you go vote.
Young and old, we all respond to peer pressure.
That’s why it’s not surprising we have seen an increased use of social pressure advertising as a motivational tactic in recent years.
Social pressure...
Meet Strategy Director Steven Aranyi.
Steven is a graduate of Indiana University who now calls Jacksonville home. Prior to joining the Majority Strategies team, Steven served as the Press Secretary for the Indiana University College Republicans as well as a grassroots intern for Trey Hollingsworth for U.S. Congress.
Get to know this Illinois native in this week’s #MeetMajority....
Like Facebook?
We do.
Follow these Top 3 Rules for Advertising on Facebook …
And you’ll love it and your results, too.
Rule #1: Target.
One of the reasons many advertisers like Facebook is the strong targeting capabilities built directly into the platform.
Facebook users volunteer billions of bits of information every day, with every like, dislike, or...
The 2018 Winter Olympics are in full swing.
Are you tuning in?
While you are watching, are you on your smartphone, tablet, or computer at the same time?
If so, you are one of the many dual screeners who are splitting their attention between devices.
A recent report showed 90% of Winter Olympic fans are using a second device while watching the Games.
What...
What’s not to love about a GIF?
The Graphics Interchange Format begin in the late 80s but has become an indelible part of our culture 30 years later thanks to increased support and the numerous platforms that support them today.
Online GIF database and search engine Giphy boasts serving more than 1 billion GIFs to its 100 million daily active...
2018 is going to mark the year of special elections.
Between misconduct allegations, members aging out, or others just ready for a life change, sitting state and federal officeholders across the country are leaving office before their terms end, causing waves of special elections.
Each state has a unique process to determine who will fill those seats once vacated. Some vacant...
State Strategist Mike Bir brings over a decade of experience to the Majority Strategies team. A graduate of Ohio University, Mike has worked with a number of Republican campaigns and political organizations, including the Republican National Committee, the Ohio Republican Party, and the Michigan Republican Party.
Learn more about Buckeye State native Mike Bir in this week’s #...
We love hearing from you! Please keep the comments and suggestions coming as we focus on providing the information you need to better understand the art and science of successful message delivery.
We have heard from many who enjoy getting to know our team through our #MeetMajority series. We like giving you a glimpse into the Majority Strategies family and the people behind the...
“A lot of times, people don't know what they want until you show it to them."
It was 1998 when Steve Jobs said that.
In 2007, Apple announced the first iPhone.
Now more than 75% of Americans own a smartphone.
We didn’t know what we were missing.
Do you know what you want? What you need?
Take a look at what you what you might be missing.
...
Last month, Republicans won full control of Virginia's House of Delegates after an incumbent GOP member won a drawing to decide a tied election.
That’s right, a drawing.
Republican David Yancey earned a victory over Democrat Shelly Simonds via a tiebreaker drawing after each received 11,608 votes in the race for the Newport News-based seat in the Virginia legislature's lower...
We're getting to know Creative Copywriter Amanda Clark in this week's edition of #MeetMajority.
A Jacksonville native and graduate of the University of North Florida, Amanda cut her teeth in politics during college while interning in a local congressional office. A career in marketing came after graduation, where Amanda honed her skills serving as the Regional Marketing Manager of...
Sports Illustrated recently interviewed Tony Romo, former Cowboys quarterback turned NFL game analyst.
Romo talked about his transition from player to on air personality and shared a story of watching sports broadcaster Jim Nantz call the 1986 Masters.
Jack Nicklaus.
Down on Sunday.
16th green.
Sinks a putt as he comes back to win.
Nantz delivered the...
We’ve been in the people business for quite some time.
Over 20 years, in fact, and our team of national and state strategists boasts over 125 years of collective experience delivering the right message to the right people at the right time.
It’s all about people and understanding who to talk to, where to find them, and the best way to deliver the message.Direct mail remains one...
Digital advertising is changing.
Today, cookies are one of the most common ways to target people on browsers.
But changes to the two largest web browsers are making it harder and harder to reach people that way.
Google will be installing a native ad blocker in the browser, and Apples’ iOS update and new Safari block the use of cookies.
Cookie-based targeting...
Jellyshoes and friendship bracelets in the ‘80s.
Beanie babies, Furby, and “The Rachel” haircut in the ‘90s.
Crocs and Snuggies in the 2000s.
Fads.
They come and go.
But some things originally called a fad end up sticking around forever and becoming indelible parts of our culture.
Take the TV for example.
Back in the late 1930s and 1940s,...
Raleigh native and self-proclaimed political junkie Patrick Sebastian takes the spotlight in today’s #MeetMajority.
Before joining the Majority Strategies team as State Strategist for North Carolina and South Carolina, Patrick served as RNC State Director in both North Carolina and New Jersey and worked on campaigns at the gubernatorial, congressional, and presidential levels....
In this week’s #MeetMajority, we’re turning the focus to Strategy Director Jared Stimson.
Jared’s career in politics began after earning a degree in History and Philosophy from Bethel College in Indana, Jared’s home state. Today Jared and his wife and two daughters call Los Angeles, California, home, where Jared remains a diehard fan of the Chicago Cubs, the Chicago Bears, and Newcastle...
Ashley Burns
Director of Analytics and Audience Insights
Beginning at the Republican Party of Wisconsin and continuing through her most recent role at the Republican National Committee, Ashley Burns has advised private companies, nonprofit organizations, and state and federal campaigns on how to leverage...
JACKSONVILLE, FLA – Mark M. Dowley of MacAndrews & Forbes Incorporated has joined the Board of Directors of Majority Strategies, America’s premier influence marketing firm specializing in awareness, persuasion, and motivation.
Dowley serves as Chief Strategy Officer at MacAndrews & Forbes Incorporated, a company that acquires and manages a diversified portfolio of...
The Majority Strategies creative team includes a full-time crew of creative professionals with a broad background in the arts, politics, brand, and even psychology, like Creative Copywriter Kimberly Strickland, who joined the Majority Strategies team after graduating from Florida State University with a B.S. in Psychology and B.A. in English.
Hailing from a small town outside of...
Successfully delivering a message is part art and part science.
There’s the message itself, a combination of polling, focus groups, and understanding what clicks and resonates with your targeted audience. Add the creative angle – the words and images that envelope that message in a deliverable package – and that’s the art.
Now for the science.
The science behind repetition...
Pennsylvania born and Florida raised, Jaymes Romanofski joins the Majority Strategies team as a creative copywriter.
While attending the University of West Florida, Jaymes cut his creative teeth at a locally owned and operated radio station writing and producing commercials. Today, Jaymes writes cutting-edge creative across digital and print advertising for clients in ...
We live in a visual world, inundated with images across multiple screens, often at the same time. Time reported that 70% of Americans use multiple screens at once.
Information, advertisements, and can’t-miss offers come at us from every direction in flashes and pops of color, movement, images, and text.
Yet our attention spans rival those of goldfishes – mere seconds.
...
Meet our Georgia State Strategist, Brian Barrett, in this week’s edition of #MeetMajority.
A graduate of Rollins College, Brian has donned many campaign hats throughout the years, serving as a campaign manager, deputy chief of staff and a Senate Majority Chief of Staff before joining Majority Strategies as a State Strategist.
Learn more about Brian in today’s #MeetMajority....
Print advertising comes with its own lingo.
Do you and your colleagues talk about red tags or PMS colors? What about 3602s or seeds?
We do.
Understanding the terminology that comes with print advertising will help you communicate more effectively with your mail vendor and better understand what’s happening with your direct mail project.
Let’s dive into Mail by...
Senior National Strategist Chris Faulkner joined the Majority Strategies team following the merger with Gridiron Communications.
Chris is a veteran of the United States Marine Corps and has been involved in Republican politics since the 2004 Bush-Cheney re-election campaign. Today, Chris is a nationally recognized expert in voter targeting and grassroots mobilization.
Get...
Meet Washington State Strategist Darren Littell.
Darren is no stranger to politics. With a degree from the University of Washington, Darren immersed himself in the political world, working as a Communications Director for multiple congressional campaigns and as the Regional Press Secretary for the Republican National Committee before joining the Majority Strategies team.
Get to...
How connected are you?
80% of U.S. homes have a smartphone today, up 6 percentage points from last year. Today, Americans own 27 million more smartphones than they did in 2016.
That’s a lot of eyes … and a lot of opportunities to put your message in front of them.
TV is still popular, make no mistake, with nearly every household owning at least one set, but American’s aren...
Script fonts.
They often signal formality and special occasions.
They can soften and set the stage for delivering a heartfelt message.
They can even lighten the mood and create a casual and friendly tone that invites interaction.
Sounds like you should use script fonts left, right, and center, right?
Wrong.
Script fonts have a lot of things going for...
Meet Eric Bersamin, who helps lead the Majority Strategies creative team as one of our Senior Graphic Designers.
Eric joined Majority Strategies in 2010, building on his 15 years of graphic design and illustration experience in print, web, motion graphics, and industrial design. When he’s not working on campaigns for clients, Eric is an avid fan of motorsports and football.
Learn...
Have you downloaded and read our “Why Mail?” guide yet? If not, get your copy here.
In it, you’ll learn why mail is considered one of the most trusted ways of delivering a message and persuading and motivating a targeted audience.
How does a successful mail piece do all of that?
Emotions.
A recent study looked at the neuroscience behind direct mail’s effectiveness...
Meet Senior Graphic Designer Karley Cuccia, who is celebrating her 10th year with Majority Strategies.
Karley is a graduate of The American Intercontinental University and earned her MFA in New Media: Web Design from the Academy of Art University in 2013. A former Florida resident, Karley has always called California home and today resides in San Diego, along with her dogs Brody and...
You’ve put in the hours.
The planning.
The strategizing.
The hard work.
We’ve been there with you every step of the way.
Now it’s Election Day, and it’s time for all of that to hard work to pay off.
From our strategy directors, our strategists, our writers and designers ...
From our team to yours …
Good luck tonight, and thank you...
They want their campaign back.
It’s time to face facts.
Running for office today is very different from races in the 90s, but many of today’s campaigns are simply stuck in the past, a modern day “flat earth society.”
Centuries ago, most Europeans believed the Earth was flat, but the Spanish monarchy knew better. Why? Their opinion was grounded in science. ...
Great photos can:
Turn minds Show the essence of leadership Capture hearts Stand the test of timeBad photos?
Well, those can leave a lasting impression, too, but probably not the one you want.
In today’s #StrategySession, we’re making the second part of our photgograpy series available to share with you the most important lessons on what not to do.With or...
The Majority Strategies team is comprised of strategists from the East Coast to the West Coast and everywhere in between.
No matter where our strategists come from, they all have one thing in common: They had heard of Majority Strategies long before they joined our team.
Just how did they come to learn about what Majority Strategies, our history, our experience, and our...
Campaigns need to start earlier then ever. Why?
Early voting, absentee voting, and voting by mail.
A new report by the U.S. Election Assistance Commission found that more than two out of every five ballots cast were done so using a method other than a voting machine on Election Day 2016.
The report found that 57.2 million Americans cast their ballot early, by mail or by...
Meet Erin Edenfield, one of Majority Strategies' talented graphic designers.
A Houston native who now calls Jacksonville home, get to know this Texan turned Floridian in this week’s #MeetMajority!
Favorite eats from your home state?
I grew up in Houston, and my favorite restaurant there is a South African fusion place called Peli Peli. My friends and I used to hang out...
First, let’s explain what ROI is.
ROI stands for Return on Investment and is a way to measure the performance of an investment. In the case of marketing, it’s a way for an advertiser to gauge the “worth” of a marketing expenditure.
In today’s #StrategySession, we’re sharing a recent case study with one of our brand clients who saw five-times the return on their ad spend.
...
The Majority Strategies team spends months on the road throughout the year, traveling across the nation and back again to meet with clients in all 50 states.
These #roadwarriors know a thing or two about life on the road and one of the greatest challenges …
Where to eat!Those who know us well, you already know Randy will always stop at a Popeyes and Brett loves Denny’s, but even...
The Glancer, The Scanner, and The Reader.
They are who is looking at your mail.
And they are everyone.
Your goal is to reach every individual person within your targeted audience of people and persuade and motivate them to take a specific action at a specific time.
How do you do that, when every single person is different?
The United States Postal Service...
Meet Ashlee Harrell, one of our talented graphic designers who is always on the lookout for new ways to explore her craft.
Get to know more about Sunshine State native and Florida State University alumni Ashlee in today’s #MeetMajority.
As a designer, what’s your favorite medium to work with?
I’m always looking for a new medium to play around with. I’ve...
The use of mobile coupons is on the rise.
Mobile coupon usage rose 42% from 2016.
Learn more in today's #Mobile101: Click and Save.Learn more about our unique mobile product here.
#Roadwarriors.
That's what we call our team of strategists who crisscross the country every week via #planestrainsandautomobiles. (You can follow along on Twitter, Instagram, and Facebook.)
To get a feel for what life is like on the road, we asked a few of our strategists about their favorite airports and the tiny luxuries these pitstops afford them to make their travels a less...
Did you know …
51% of all video plays happen on mobile devices.
That’s a 203% increase from 2014.1
If ya’ll aren’t using video to your benefit yet, it’s time to pony up.
In this #StrategySession, we’ll teach you the important stops to creating an effective, engaging, and memorable video.
Giddy up.
Lesson 1: You can’t make a square peg fit in a...
Meet Bec Williamson, a Senior Graphic Designer and photographer on the Majority Strategies team who has designed thousands of Majority Strategies’ mail and digital projects.
A Pennsylvania native who today calls Florida home, learn more about Bec in today’s #MeetMajority.Toughest lesson learned?
Be thankful for everything. Even the storms, because without rain, nothing...
According to KPCB, video content will make up 74% of all internet traffic by 2017.
At lease once a day, 28% of smartphone users watch a video on their devices, and half of all viewers on YouTube are taking in that video content from their mobile devices.
Videos are in demand.
For more information, get started with us today.
JACKSONVILLE, FL – Majority Strategies today announced a merger with Gridiron Communications, an award-winning strategic data, mail, and digital solutions provider.
Gridiron’s head of sales, Chris Faulkner, will be joining Majority Strategies as a Senior National Strategist.
“We are proud of our record of creativity and innovation in delivering solutions for our clients and look...
Meet Mike Senich, who joins the Majority Strategies team as our Director of Sales Operations.
Prior to joining Majority Strategies in the firm's Washington, D.C., office, Mike Senich worked at Facebook on the U.S. Politics & Advocacy team as the Client Partner for Republican politics. Mike previously served in Speaker John Boehner's political office as Chief Financial Officer.
...
We all start somewhere.
Our team has shared how they started in politics and their most memorable wins.
What did they learn in between?
On the campaign trail, our strategists learned to keep an ear to the ground for advice, tips, and wise words from their mentors. Some of those lessons have stayed with them through the years, and we're sharing them with you now in...
Good photography makes great ads.
Imagery plays an integral role in delivering the message, and personalized photography can set one ad apart from the rest in a crowded mailbox or on a busy phone or desktop screen.
Our goal with our Photography Guide is to provide you with the key basics that will allow you to shoot the photos we will need to deliver your message in a unique and...
It's a little like asking a parent to pick their favorite child ...
For the Majority Strategies team, it is almost impossible to pick one mail piece as a favorite over all the others – remember we’ve produced over 2 billion pieces of print advertising over our 20 years – but we went ahead and asked some members of the team which mail pieces stood out over the years.
...
Just what does it take to become a successful political operative? Our strategists teamed up with Majority Hunter to share their war stories, lessons, and best advice for up-and-coming operatives.
Take a look!
Meet Skyler Black, who joined the Majority Strategies team as a creative copywriter.
A Georgia Southern University alum, Skyler is no stranger to the southern hospitality found in his new home, Jacksonville, Florida. Armed with a degree in writing and linguistics, Skyler’s passion for creating runs deep.
Learn more about Skyler in today’s #MeetMajority.What is the last book you...
The History of the GIF
The debate rages on … Pronounced "JIF" with a "J", just like the peanut butter, GIF is short for Graphics Interchange Format. The first GIFs appeared back in 1987, and these powerful little “movies” of sorts have had a lasting and continued impact on how we consume information.
More Than Meets the Eye
GIFs are only growing in popularity and...
In our 20 years of experience, Majority Strategies has been fortunate to work with many winning candidates, from those seeking the Courthouse to the White House and all offices in between across the nation.
In this week’s edition of #MeetMajority, we asked three of our strategists about their most memorable victory and the lessons they learned from the race.Anthony Ramirez, State...
JACKSONVILLE, FL – Mike Senich has joined Majority Strategies, America's premier marketing firm specializing in awareness, persuasion, and motivation, as Director of Sales Operations.
Prior to joining Majority Strategies in the firm's Washington, D.C., office, Senich worked at Facebook on the U.S. Politics & Advocacy team as the Client Partner for Republican Politics. Senich...
Brittney Gullett has returned to her hometown of Jacksonville, Florida, to join our talented creative team.
When she’s not working on a new design, you can find Brittney filling her bucket list with travel destinations, spending time with her dogs, or scouring YouTube for her daily dose of inspiration!
Get to know more about Brittney in today’s #MeetMajority.What is...
You know how to make a good “font” impression now. You know the differences between serif and sans-serif fonts and fonts and typefaces.
The next step is knowing how to select the right font for the job, whether that’s print advertising, a :15 video, a website, or digital advertising.
Each job is unique, just as each font is unique, and choosing the right font is key to creating a...
Our client for State Representative faced under 40 name ID and single digit ballot support.
Could we compete and win on Election Day without going on the air?
We’ll walk you through what we did and the results in today’s #StrategySession.
Through the primary, we targeted the mailboxes district wide at
1) households with voters who had voted in four of the...
No one is more familiar with the campaign trail than Majority Strategies’ state strategists.
The Majority Strategies team knows the trail can be long, grueling, and unpredictable, especially for a candidate with their name on the ballot for the first time.
In today’s #MeetMajority, we’re turning to some of our state strategists for their top do’s and don’ts for every first-time...
Ever had a bad brand experience on mobile?
Google reports that a negative mobile experience makes people 62% less likely to make a purchase from that brand.
Google also reports a positive mobile experience leads 89% of people to be likely to recommend a brand.
Learn more about our unique mobile solution.
Amanda Eberle joins the Majority Strategies team as a talented graphic designer who never wants to stop learning about art, design, and … space!
Originally from New Jersey, Amanda now lives on Amelia Island where she takes advantage of being just a quick bike ride away from the beach.
Learn more about Amanda in today’s #MeetMajority.
Favorite medium to work with?...
Let’s take a closer look at the bones of good advertising – the writing – in today’s #StrategySession, with tips and tricks to ensure your direct mail, video, or digital ad delivers not only the big picture message but enough details to persuade and motivate your targeted audience of voters, consumers, or constituents.
Look at the Whole Picture First.
Today, people...
Capture a visitor’s attention or they will abandon your website in just seconds.
Entice a TV viewer to look and listen or they will divert their eyes to their smartphones, tablets, and laptops.
Draw eyes away from an article, post, or stream of tweets or risk disappearing in a swift scroll.
To get your audience’s attention, you have to be nimble. You have to be quick....
For nearly three decades, Campaigns & Elections has selected the best and brightest from the political industry as their Rising Stars.
This year, our very own Evan Stewart, Executive Director of Majority Hunter, was honored with the award.
Here’s an excerpt from Campaigns & Elections:
“Stewart knows firsthand how challenging it can be for campaign professionals to...
In recent years, Americans age 50 and over represented the fastest growing market. There are over 100 million U.S. adults over the age of 50. They control over 70% of all disposable income and account for 50% of all consumer spending according to AARP.
Seniors have tremendous spending power – and tremendous political power.
Smart advertisers and campaigns...
Kasha Fahy has an eye for design and a desire to travel.
Kasha has lived in Oklahoma, Texas, and Japan but now calls Florida home sweet home. Today, Kasha serves as part of our creative team and takes every opportunity to explore new places and different mediums for her art.
Learn more about Kasha in today’s #MeetMajority.
Favorite medium to work with?...
Is Facebook King?
Many think so.
Like it, love it, or hate it, Facebook is a major force in digital advertising.
But to rule the digital advertising world, you need to go beyond Facebook’s walled garden.
What exactly is beyond that wall?
That’s where we’re taking you today, through the ins and outs of the Facebook Audience Network, Facebook’s network of...
Cover.
Transition.
Inside.
Learn more about the art of the trifold in today’s #StrategySession.In a variety of sizes, with options for reply cards, diecuts, and folds, the trifold offers both form and function.
Try the Trifold on for Size:
The 8.5x11 Trifold
Description: The 8.5x11 trifold finishes...
“Dem losses pile up with Handel win, complicating House takeover plans”
–FoxNews, June 21, 2017
“GOP’s Karen Handel Beats Democrat Jon Ossoff in Georgia: Fiercely contested race was most expensive in history for a House seat”
–The Wall Street Journal, June 21, 2017
“Georgia special election: Republican Karen Handel beats Jon Ossoff in runoff: An energized Republican...
Morgan Olds is a native of Florida with a passion for animals, the desire to learn new design mediums, and a love for the ‘70s.
Morgan took her graphic design talent and turned it into a career after graduating from the University of North Florida with a Bachelors of Fine Arts.
We’re getting to know Morgan a little better in today’s #MeetMajority.
Favorite homemade...
We recently wrapped up our Mad Men Week celebration and enjoyed the creative process of thinking like a 1960’s advertiser – the style, the art, the cadence, and the imagery.
It had us looking back through some of our own work, too, and we have a lot of it after 18 years in the business.
We were amazed at how much design has changed in just those 18 years, let alone since the...
The worldwide web is a mix of good, great, bad, and downright ugly.
How often have you visited a website and left within seconds based on the way the site looks? The design? The overall look and feel? Images that are slow to load, a clutter of information that fails to deliver answers or a clear message, or a dated design all contribute to visitors losing confidence and exiting your...
A University of North Carolina Tar Heel and our go-to for a new book recommendation, Cole Simons has lived in multiple cities scattered throughout Washington and North Carolina but now calls Jacksonville, Florida, home, where he serves as a Strategy Director on the Majority Strategies team.
Get to know Cole a little better in today’s #MeetMajority.Do you have a favorite blog?...
We are living in a mobile world.
The percentage of wireless-only households has grown from just 5.4% in 2004 to over 50% in 2016 – the first time wireless-only households has topped those with landlines.
With 4.9 billion mobile users worldwide and over 310 million in North America, the number of mobile users has continued to rise, as has the number of “mobile addicts” who launch...
Justin Hacker has taken his entrepreneurial spirit and love of all things digital from the West Coast to the Sunshine State, where he joins the Majority Strategies team as our Ad Operations Coordinator.
Justin lives in Jacksonville Beach with his Great Dane, Earl, where he enjoys early morning beach trips and hunting down the best barbeque spots around.
Let’s get to...
For the Season 4 premiere of House of Cards, we released our Top 8 Frank Underwood Quotes and how they apply to voter contact tactics. You can read that here.
The character of Frank Underwood certainly has a unique way of delivering his message. That’s Hollywood and part of the show’s popularity. Underwood’s lines and tactics as he claws his way through Washington, DC, are some of the...
Logos and taglines are two of the first steps to establishing your identity and providing your audience with their first impression.
While we can hark back to the past and draw from its foundation, no one wants their identity to look tired. You can’t carve a new path if your audience believes you’ve already been there and done that.
You need a logo that is vibrant, fresh,...
As the number of mobile users continues to grow, so does our reliance on these devices for so much of our daily routine.
From alarm clocks, weather, and news apps and sites in the morning to email, maps, and communication apps throughout the work day to social media, entertainment, sports updates, and game apps at every turn of the second hand, our mobile devices are more than just with...
RJ Caster’s fire for politics was stoked by his first job as a congressional staffer, and it has continued to grow over the years.
RJ now brings that passion to Majority Strategies as our Director of Digital Operations.
Get to know RJ Caster in today’s #MeetMajority.
Why Majority Strategies?
We play to win, and that is a motto I can get behind.
Describe...
You know direct mail is a reliable, cost-effective way to delivery your message to your audience.
People like mail. It’s physical – they can hold it and make a personal connection to it. It’s trusted, emotional, and remembered. That’s important.
There’s a lot that goes in to making mail work, from the creative to the targeting to the timing, and it’s equally important you...
Dreaming sky-high is common practice here at Majority Strategies, just ask our very own Alexandra Tobia.
A Georgia Southern University graduate and Atlanta native, Alexandra is a talented member of the Majority Strategies creative team. Alexandra earned her bachelor’s degree in Graphic Design and considers design her true passion.
Both her love of art and her dreams of traveling...
The Centers for Disease Control and Prevention’s National Center for Health Statistics recently released a report showing a major shift in Americans’ mobile usage.
For the first time, a majority of American adults have stopped using landlines and live in wireless-only households.
Today, Americans are dialed in to mobile.
The shift is happening on TV screens, too. A...
We all start somewhere.
We have shared our first jobs, and for many on the Majority Strategies team, their first campaign experiences weren’t necessarily their first paid jobs.
More often than not, our team was volunteering for their local elected officials and getting their feet wet.
In this week’s edition of #MeetMajority, we asked some of the Majority Strategies...
October 27, 1994, was a banner day.
That was the day Hotwired launched a website that sold “banner advertising” from companies like AT&T.
Now over 20 years later, banner ads are a mainstay in digital advertising.
Let’s talk about these little ads pros and cons – and more importantly, how to solve them.
Pro: Long Screen Time
A main advantage of...
850 Downloads Per Second
Each second, 850 apps are downloaded from the Apple App Store.1
26.7 Apps
Each month, smartphone users access nearly 27 apps.2
50%
According to Forbes, 50% of millennials have downloaded a mobile shopping app.3
20%
20% of the money paid to U.S. Starbucks was paid through mobile.4
91 Hours
U.S. adults...
Print is outdated and old-fashioned, right?
Direct mail is irrelevant in today’s digital-defined space, right?
Wrong.
Direct mail is lasting, both from the advertisers’ perspective as well as consumers’.
Mail still gets consumers’ stamp of approval:
Learn more about the continued value of print here.
Meet Justin Ready.
Husband. Father. Legislator. State Strategist. Proud Marylander.
Justin Ready brings a wide range of experience to the Majority Strategies team, having worked in both the public and private sectors, serving in the Maryland General Assembly and twice serving as the Executive Director of the Maryland Republican Party. Today, Justin represents Maryland’s...
Evan Stewart’s career path has led him across multiple states, winding along the campaign trail before bringing him to Majority Strategies in 2012.
A Louisiana native and graduate of Louisiana State University who proudly served with Governor Bobby Jindal’s team, Evan’s prior experience ranges from legislative strategy to voter contact, grassroots coordination, and coalition building...
At Majority Strategies, we know people. We know color, design, and how to use both to capture people’s attention and deliver the message.
It’s an art.
Our talented creative team understands color theory and how the strategic use of color can grab the user’s eye on a mail piece. We understand which colors complement each other and layer well on a website and the best colors to use...
Graphic Designer Ryan Andrews, a member of Majority Strategies’ talented creative team, has translated his passion for helping people into a successful design career.
Ryan holds a Master’s degree in Clinical Mental Health Counseling and helps people communicate ideas through print and digital advertising.
In today’s #MeetMajority, find out what makes Ryan such a special part of...
Have you heard of the inverted pyramid? It’s a writing technique many journalists use to filter information by order of importance.
The most important information is delivered first, with the details filtering down to complete the pyramid at its point.
It works for some forms of writing, including newspaper articles and press releases, even your company memos, but it’s not...
There is so much that goes into creating an effective piece of direct mail. Planning, targeting, photography, and creative all pay a role, but a successful direct mail piece begins with a strong foundation.
Let’s look at some of the most popular direct mail sizes.
The Postcard
Advantages:
One of the most common sizes of direct mail, the 5.5x11 postcard...
Josh Kivett is a Georgia native whose devotion to the Georgia Bulldogs and southern roots run deep.
Before joining the Majority Strategies team as a National Strategist, Josh served as the Southern Regional Political Director for the Republican National Committee. Today, Josh lives in Nichols Hills, Oklahoma, where he still roots for his home team with his wife and daughter by his...
We’re ready to wrap up our series on the tips to create an effective mobile advertising campaign with today’s #StrategySession on delivery.
We started with the importance of creativity in targeted mobile advertising and followed with targeting (both list- and location-based) as a key differentiator and how you can use it to your advantage.
Today, we’re talking about delivering...
Hailing from Miami, Florida, Sebastian Lazcano recently joined the Majority Strategies team as a creative copywriter.
In this edition of #MeetMajority, we’ll learn more about Sebastian, including his appreciation for a good Cuban sandwich, his daydreams about Colorado ski slopes and the consequences of checking your email during a mullet toss.
What has been your best day...
Majority Hunter Executive Director Evan Stewart recently wrote an article for Campaigns & Elections highlighting the 2018 jobs landscape for GOP operatives.
As we all turn the page on the 2016 election cycle, Evan and others are seeing a wealth of opportunities across not just campaigns and elections but also advocacy campaigns and organizations as well as the private sector.
...
It’s no secret we’ve long had a bit of an #artcrush on logos, a combination of type, color and icons that work together to create one seamless definition of a campaign, organization or brand in art.
We walked through the building blocks of a great logo here. In today’s #StrategySession, we will walk you through the reworking of our own logo as an example of the same process we would...
Jefferson Thomas is a Missouri native whose most recent work included serving as the Colorado Political Director for President Donald Trump’s 2016 presidential campaign. Jefferson managed Election Day operations in the state while overseeing legal teams and plans in targeted counties.
Now a member of the Majority Strategies team, Jefferson is back in his home state of Missouri...
Producing the world-class creativity we are known for doesn't require luck. We don't need four-leaf clovers. At Majority Strategies, our talented creative team is worth their weight in gold.
For this edition of #AskADesigner, we sat with our graphic design team to find out what colors they keep in their pot of gold when working with every leprechaun's favorite color, Shamrock Green...
What Goes Into Creating a Great Palmcard?
Whether talking to consumers, constituents or voters, a great palmcard for grassroots advocacy and door-to-door efforts shares certain characteristics.
1. Good photography
We can’t say it enough. Good photography makes great direct mail and print. Certainly print relies heavily on photography, but palmcards need...
Please take a moment to learn more about the Majority Strategies digital advertising solution.
Additional samples of our work can be viewed here.
Ready to win? Get started with us today.
Please take a moment to learn more about the Majority Strategies digital advertising solution.
Additional samples of our work can be viewed here.
Ready to win? Get started with us today.
If we’ve done our job right, it’s our client’s message.
Creativity is an important part of capturing the attention of your targeted audience, drawing them into the ad and ensuring your message is seen and remembered.
There are some tricks to making that happen, and understanding how a person thinks and feels and what motivates them is key to crafting the right creative...
We recently talked through the importance of creativity in targeted mobile advertising as Tip #1 in our series on how to create an effective mobile advertising campaign.
Targeting is next.
In this #StrategySession, we’ll walk you through how targeting (both list- and location-based) is a key differentiator in mobile advertising and how you can use it to your advantage....
Kim Koenig, an avid photographer and painter, truly views the world – and her work – through an artist’s eyes.
Armed with a degree in Fine Arts and a focus on Graphic Design and Digital Media from the University of North Florida, Kim joined the Majority Strategies team six years ago. Kim has put her creative stamp on countless print and digital projects through the years.
In today’s...
We’ve shared the importance of a well-designed logo that includes a memorable branding element.
We’ve also talked about the importance of a tagline that sums up your message in a memorable and powerful way.
Think “Make America Great Again.”
“Forward.”
Or “It’s Morning Again in America.”
For Presidents’ Day, we imagined a modern-day campaign for some of our...
Love is in the air, and we took the opportunity to look back at the ’16 cycle and select a few of the print and digital projects we loved the most.
Take a look.
National Association of Realtors
“Buckets”
Print
What We Loved: Color, color, color and a creative die cut that brings realism to the printed piece.
Heartland Resurgence
“Bad...
Majority Strategies is pleased to include Rachel Pewitt on our team of Strategy Directors.
A recent graduate of Rhodes College, Rachel was an active member on campus – playing softball, volunteering and taking part in College Republicans.
Don’t miss your chance to meet Rachel Pewitt in today’s #MeetMajority.How many cities have you lived in?...
We know #MailMatters …
It’s personal. It’s physical. It’s trusted. It’s emotional. It’s remembered.But your budget matters, too.
In January, postal rates changed.
How do you save on postage and still run a powerful and effective print campaign?
We’ve dedicated this #StrategySession to walking you through our Top 5 Ways to Save on Postage with lessons we’ve...
Megan Pariseau left her native Rhode Island to attend Flagler College in St. Augustine, embracing the mild winters and rich history her new home had to offer.
After graduating, Megan joined the Majority Strategies team as a Creative Copywriter, lending her unique creative touch to countless print and digital projects, including social media and email marketing.
In today’s #...
Please welcome these state strategists to our team ...
Brian BarrettBarrett worked for the Republican National Committee from 2013 to 2016, starting as a Georgia State Director and then Florida State Director. Barrett was responsible for running the 2016 RNC Victory Program in Florida, the largest and most important Presidential battleground state in the country. Barrett’s worked...
What goes into creating an effective mobile advertising campaign?
We’ve wrangled it all down to three important stages:
The most important lesson to learn is to use mobile correctly.
If you treat mobile ads like digital yard signs, you’re wasting the power of the technology and the medium. The right mobile can and should drive home your message through a...
At Majority Strategies, our team is constantly looking for ways to be better, faster and more creative. It’s the foundation of our firm – #WePlaytoWin after all.
Lee Lemay, one of our skilled graphic designers, embodies Majority Strategies’ commitment to excellence.
Soon after graduating from Seminole State College of Florida, Lee joined our team and discovered that...
We’ve closed the books on ’16 …
But not before looking back at some of our best direct mail from the year.
Why mail?
#MailMatters.
It’s personal.98% bring in their mail the day of delivery, and 72% of those people bring in their mail as soon as possible.* 67% believe mail is more personal than the Internet.
Mail brings you – your brand, your cause, your...
You have $2,500.
You can buy 1,500 yard signs.
You can buy a flight of mobile advertising.
Which do you choose? So again, which would you choose?Part of running a smart campaign is deciding where to allocate limited resources.
For $2,500, you can buy about 1,500 yard signs. You’ll have to secure locations. You’ll have to get those distributed and put up,...
Happy New Year!
We’ve spent the last few days of 2016 counting down the Top 10 Most Popular Blog Posts of 2016.
Which post came in at #1?Let’s find out.
#10: Majority Mail Call – The Flat.The flat is an 8.5x11 with no folds and plenty of space to spare. These large voter contact mail pieces have some advantages and disadvantages, but we have worked flats into our...
I can’t even begin to imagine how many gallons of coffee our team consumes during the busiest times of the year.
There’s a coffee shop around the corner, a convenience store just outside, and a ready-and-waiting pot in the break room.
It’s part of our everyday, and for many in and out of the Majority Strategies office, the Starbucks chain is their go-to source.
Love them...
Step one in delivering a message is drawing the audience in …
Into the direct mail piece. Into clicking the mobile ad. Into scrolling down a website.One of the most effective methods to drawing the user in is exactly that – drawing.
Whether vector or hand drawn, it’s the art coupled with the message that keeps a person’s eyes on the ad, lures them in further and repeatedly...
You’ve taken the first step and budgeted for mobile advertising. You know mobile is where people’s eyes are. A recent report predicted 75% of internet use will originate from mobile next year; Americans already check their phones 8 billion times a day.
Mobile isn’t trendy – it’s the future and it’s here now.
Now your campaign has started, and creative ads that persuade and...
Hailing originally from Chicago, Tom Longpre is putting his campaign and legislative experience to work for the Majority Strategies team as one of our seasoned strategy directors.
Prior to joining our staff, Tom served as an operative on the ground in Michigan, managing multiple state legislative campaigns and working as an official staff member in the Michigan legislature.
We’ll...
It was a little over a year ago that we announced Campaign Hunter. It was a simple premise, really.
Bring together operatives with opportunities.
Help those starting their careers, just as we all need a helping hand at the start of ours.
It worked.
We have proudly helped hundreds of operatives start their journeys or take their next steps while placing talented...
In the last 100 days, our team has been hard at work on behalf of the hundreds of campaigns and clients we are proud to have worked with this cycle.
Now we’re here.
Election Day.
After countless hours, hundreds of pizzas, thousands of cups of coffee, millions of frequent flier miles and one hurricane …
We wish each of you all the best of luck tonight and thank you for...
Halloween is near and the month of October is drawing to a close.
Election Day looms, as do many myths and misconceptions about turnout, best practices and voter contact plans.
We’ve separated the tricks from the treats here:Trick: Direct mail is no longer relevant.
Treat: The statistics show that despite the digital shift, direct mail is still...
We occasionally get the question or comment from potential clients who are concerned about Majority Strategies’ size.
“You’re too big,” they’ll say. But they’re not the ones saying that, our competitors are. They think it’s a dig at us, but it’s exactly what makes us the best.
We are the biggest – and we are the best.Over our 18-plus years of experience, we have had the...
Election Day will be here before you know it.
In less than 30 days, voters will head to the polls – if they haven’t voted already.
Have they heard your message? Do they know your name?
Have they made their decision?
Are they planning to vote? Will they vote early or on Election Day?
Here are five goals every campaign should focus on to persuade voters...
Early voting has begun in multiple states. All told, 36 states plus the District of Columbia include some way for voters to cast their ballots ahead of Election Day.
Early voting has gained momentum over the years, as more seniors and busy voters appreciate the ability to skip the lines on Election Day and vote at their convenience.
Early voting played a large role in the...
Clever slogans have always played a major – and memorable – role in advertising, from political campaigns to brands.
Whether persuading consumers or voters, you want to be remembered, and you want your competition to be remembered, too, albeit in a different light.
When a campaign decides to “go negative,” the attack ads start dropping. Attack campaign ads started airing on TV in...
Mobile advertising answers the call for affordable GOTV.
Landlines are on the decline, making paid phones a less-attractive option for campaigns looking to turn out the vote on Election Day.
“Ten years ago, 9 in 10 households used to have an operational landline phone - now it’s just every second household.”
What’s the answer?
Mobile.
Let’s look at...
Chris McInerney brings more than a decade of political and public affairs experience to Majority Strategies.
In his last position as the Deputy IE Director for the National Republican Congressional Committee, Chris helped House Republicans clinch a historic majority. Chris continues to help put Republicans in a position to win in his role here at Majority Strategies.
In today’s #...
Jason McBride hails from Michigan, which makes for some gentle ribbing around the office with all the Buckeyes on the Majority Strategies team.
Jason joined Majority Strategies after serving as National Deputy Political Director and New Hampshire State Director for the 2012 Romney for President campaign and quickly put his experience at the state, federal and presidential levels to work...
Labor Day marked the official end of summer.
Are you ready for campaign season?
With November 8th just over 60 days away, there’s not a day left to waste.
Do voters know your name?
Name ID is one step to victory. Voters need to know you and recognize your name on the ballot. What’s one of the best ways to boost name ID? Voter contact advertising. TV is expensive but...
Our creative team may not pick up hammers and nails, but they do their fair share of construction work every day with mouses and keyboards.
Our graphic designers and writers are responsible for building the logos and taglines our clients love, the logos gracing websites, voter contact mail, bumper stickers, yard signs and digital and mobile advertising.
Those little logos...
We know the slogans that define our favorite household brands by heart.
These creative taglines stay with us and are instantly recognizable long after the ad ends or the page turns, conveying a powerful message in just a handful of words.
Test yourself. Click through and see how many slogans you remember.What do these well-known slogans have in common? Each is concise and...
When I ran for City Council in Jefferson City, Missouri, in the mid-1990s, it took a few hundred dollars, a lot of walking door-to-door, and stacks of yard signs to win. Of course, printed on cardboard and stapled to a wooden stake, Kammerdiener and Kuttenkuler (my opponent’s last name) looked exactly the same at 30 mph.
By the time I was an RNC regional political director at the turn of...
What used to take multiple pieces of equipment, over $3,000 and nothing short of a car trunk to lug everything around has today been replaced by the single smartphone.
There are 2.6 billion smartphone users today and a projected 6.1 billion by 2020.
That’s a lot of smartphones, and it’s really no surprise given how much they do.
They are our computers. They are our radios....
Sugar plum.
Cabaret.
Blushing bride.
And you just thought it was called pink.
Pantone, a leader in color creation, has a palette numbering in the thousands, but not every hue is quite as rosy as the next.
In 2012, researchers were tasked with finding the perfect color for the packaging on tobacco products – to make them look as unappealing as possible. The...
Mobile usage has outpaced TV viewership, running ahead as Americans’ first screen.
No one would argue that TV is going to disappear, but the reality is, more and more people are turning to their mobile devices and missing the ads traditionally run on broadcast and cable television.
Netflix subscribers miss 160 hours of TV ads annually.
The 2009-2010 season was the peak for...
There’s no escaping the advertisements in the Big Apple.
Displayed in storefront windows. Splashed across the sides of buses. Plastered on park benches. Adorning the exteriors of skyscrapers. Billboards as far as the eye can see.The average billboard claims about 2,013 square feet of real estate, nearly three times larger than a typical one-bedroom apartment in NYC. One of the...
The Majority Strategies team already boasts over 125 years of collective experience in the campaign world.
Patrick Sebastian adds yet another decade of tried-and-true experience by joining our team as Strategic Director for North Carolina after serving on numerous campaigns, including gubernatorial, congressional and presidential races.
Ready to learn more about Patrick Sebastian...
Each region of our great nation has its own claim to fame.
We tip our hats to the South for its deep-fried delicacies. We thank farmers in the Midwest for putting food on our tables. We nod to the West Coast for its beautiful beaches. We admire New England for its rich history.
For this edition of #MeetMajority, we asked each member of our team what makes their home state special...
Meet the Flat.
The flat is an 8.5x11 with no folds and plenty of space to spare. These large voter contact mail pieces have some advantages and disadvantages, but we have worked flats into our mail plans for many years with success.
Should you work flats into your mail plan?
The Advantages
Many feel that flats stand out in the mailbox simply by their size....
In the corporate world, they talk about “buyer personas.” That’s the picture brands create of their customers, part real, part fictional. It’s based on a lot of market research and even more data, from demographics to behavior patterns.
With that research and data, the picture of a prototypical customer is created, and advertising campaigns are based on what will motivate and persuade...
Mobile video is taking over the small screen. Today, you have to play to win.
Ad spending on original videos shot up 114% from 2014.
That’s a big jump, but really no surprise.
With 2.6 billion smartphone users worldwide today and over 6 billion expected by 2020, everything related to mobile is growing. That’s 6 BILLION smartphone users carrying personalized devices...
As Chief Executive Officer, Brett Buerck has led Majority Strategies’ growth over the last decade.
Brett is an Ohio native and graduate of The Ohio State University with nearly 15 years of experience in Buckeye State politics, including serving as Communications Director for the Ohio Republican Party, Press Secretary for former Governor Bob Taft and Chief of Staff to the Ohio House of...
More than 1.76 billion people rode the subway in New York City last year.
Advertisers have taken the hint, spending hundreds of thousands of dollars to target metropolitans on the move and get them to stop in their tracks.
A captive audience? Yes, but still a distracted one. Just like mobile users who are bombarded with options and information. Just like taxpayers whose mailboxes...
Mobile advertising is complicated.
There’s targeting. There’s creative. There’s delivery. There’s fraud. There are bots.That’s just the basics.
You’ve learned a lot about targeted mobile advertising here, from viewability and the problem with fraud and bots to the various ways to target to the creative keys behind ensuring your message is seen and remembered.
After more...
Do you know these brand icons?
From the Morton Salt girl to the Vlasic stork to Majority Strategies’ own knight, creating a brand icon is an important part of establishing your campaign or organization’s identity.More than “just” a logo, a branding element can set your logo or ad campaign apart – and with more than $6 BILLION estimated to be spent on political advertising...
Majority Strategies was born from the idea that we could do things better.
We could target better – reaching the right people with the right message.
We could produce better – faster, more efficient and more cost effective.
We could write better – witty where appropriate, serious as needed.
...
For decades, the television has been Americans’ “first screen.”
Now there are 196.7 million smartphone users nationwide, and mobile addiction is an actual “thing.”
Americans spend over 3 hours a day texting, talking, scrolling and surfing on their smartphones – relying on them for everything, from news to entertainment.
We’d argue mobile is the new first screen.
Now...
Summertime engages all the senses, evoking emotions that remind us of our childhood, time with friends and family and memories that last a lifetime.
The scent of freshly cut grass. The sound of waves lapping at the shore. The warmth of the sun on your skin. The taste of hot dogs, hot off the grill. The sight of fireworks lighting up the sky.Summer has officially begun, and...
We’ve said it (more than) once, and we’ll say it again.
Mobile use is on the rise. So is users’ preference for apps over mobile websites.
As mobile advertising has grown, a few types of ads have leapt to the forefront as some of the most effective and popular:
The Banner Ad
Banner ads are what most people picture when they think of “mobile advertising.” Banners are...
Remember the age-old question about the chicken and the egg?
We tasked our creative team with answering a similar – albeit not as hotly contested – question:
Which comes first, the text or the image?After much deliberation, and more than a little head scratching, here’s what we came up with.
First off, our wordsmiths reside mostly in the “text” camp, which hardly comes as...
“The most valuable of all talents is that of never using two words when one will do."
— Thomas Jefferson
A recent study found people’s attention spans are a mere eight seconds – that’s one second shorter than a goldfish’s.
Eight seconds: The goal of a bull ride and the time you have to draw a voter in to persuade and turnout.
How do you deliver a concise, engaging and...
Another scoop of Rocky Road on your cone?
Sounds delish.
More money in your wallet?
Absolutely.
Extra vacation days on the calendar?
Yes, please.
But more isn’t always better.
Especially when the “more” in question is clutter, noise and distraction. This is the “more” often used by frustrated consumers to describe today’s oversaturation of...
Is your campaign ready for the 4th of July?
There are parades and picnics, festivals and fairs, all teeming with potential for new voters, new supporters and new volunteers.
Get ready, and make sure your collateral material works for you.Now we’ve talked before about not wasting your money on silly swag like nail files and unbreakable combs. We’re here to serve our...
It’s been nearly a year since Aaron Whitehead joined the Majority Strategies team.
We wanted to give everyone a chance to learn a little more about our Texas State Director in today’s #MeetMajority.You’ve spent some time of the campaign trail. When was your best day?
That’s an easy one. The day of the 2010 Republican...
Toothbrush? Check.
Phone? Check.
Mail samples? Check.
In our business, traveling is like breathing, always occurring, never stopping.
Our consultants often start the week packing their belongings into one bag and rushing out the door to catch their flight. Before they know it, they are on third or even fourth trip of the week.
You can read about how we ...
Some of our folded mail pieces can be a little tricky to visualize.
We’ve got you covered!
Lock, stock and barrel(fold).
Barrel folds offer endless possibilities, starting small at roughly 5x7.25 and opening panel by panel to reveal a powerful message that can’t be ignored.
4 panel.
5 panel.
7 panel.
Oh my!
But don’t sweat it! Our...
Mobile advertising is changing the game of American politics.
It’s not just tweaking the plays or scrambling the starting lineup. This new campaign strategy is in another playbook entirely.
These days it seems the screen of both mobile devices and TVs never switches off, bathing political candidates in its glow almost 24/7.
News is breaking faster and smartphones are...
We’re all hungry for the latest news.
35% of us are reaching for our smartphones the moment we wake up, before we reach for coffee or even our spouses.
What happened overnight?
We check throughout the day.
What’s breaking?
We check while we’re making dinner, while we’re watching TV at night and before we go to sleep.
What’s happening now?
We don...
At Majority Strategies, #WePlayToWin.
And in order to do it, we’ve got to keep all our bases covered.
That’s why we’ve added Kelli Commers to our roster – to ensure our clients in the Midwest receive the top-notch service they deserve.
A lifelong Minnesotan, Kelli Commers joins our team as the State Director of her home state. Kelli has spent years on the trail,...
At Majority Strategies, we take great pride in the work we create, messages we deliver and the speed at which we complete it all. We are the best, so we hire the best.
Enter Anthony Ramirez.
Anthony is a Bostonian who stumbled into the southern territory of Louisiana, fell in love with the southern charm and stayed. After graduating Louisiana State University, he began working on...
Majority Strategies works with clients in all 50 states, from sea to shining sea.
It seems fitting that our team members hail from all across the country – making it possible to provide presidential quality service to each client, no matter what seat they’re vying for or what county they call home.
Today we welcome Kyle Robinson aboard.Fresh from the DC-area scene where he...
It’s often said, “The grass is always greener on the other side.” For mobile advertisers trapped in Facebook’s “walled garden,” wiser words have never been said.
Let’s rewind a bit.
From your grandma to your college roommate, it seems everyone is on Facebook these days. Channelling all of your digital advertising efforts into the social network is a no-brainer, right?
Not...
Instagram recently hit the drawing board to create a new logo for their app.
The Polaroid-esque camera has been replaced by a new design featuring simplistic lines and a gradient color scheme.
Instagram didn't dip a toe into the logo change waters – they dove in headfirst, leaving some users shocked and others actually outraged about the logo change.
At Majority...
Happy Memorial Day.
Did you know ...
Decoration Day was born in the wake of the Civil War, serving for over a century as a grave reminder of the lives lost in battle. After receiving official recognition as a federal holiday in 1971, Decoration Day became Memorial Day – and it continues to serve as a day of remembrance in honor of those who sacrificed their...
Road trips are always an adventure. No matter how thoroughly you plan – mapping your route, packing the car, scheduling pit stops – you can’t foresee every potential mishap.
The road to Election Day, like the highway to a road trip’s destination, can be full of unanticipated twists and turns.
To help navigate your way, we’ve put together a map for you, showing the clear path...
Find me a font.
Picking fonts is tricky business. We’ve talked about some of our favorites, where we find them and how picking the right fonts is important to ensuring a voter contact mail piece or mobile ad has the right look and feel.
Picking one font alone is tough. Picking matching pairs that work hand-in-hand is an art in itself.
We turned to our creative team in...
Move over, TV!
Digital ad spending is on the rise.
There's So Much More to Read!
"I have no patience for useless things:" Top 8 Frank Underwood Quotes as They Relate to Political Advertising
Pushing the Envelope: The difference in designing for print and mobile
Illuminating the Way: Three Ways to Target With Our Mobile Advertising
As if mobile advertising wasn’t confusing enough, here we come with a whole new way to bill … messages.
What’s a would-be advertiser supposed to do? How do you know what you’re getting? What’s better? What should you be paying for?
Oh my.
Let’s start with the basics.
What’s an impression?
A single impression is the measure of one ad requested from one ad...
Spring is here, and flowers as well as yard signs have popped up around the country. We know yard signs won’t win elections.
Good candidates with good staff and well-run campaigns will.
Campaign Hunter has you covered.As primaries wrap up, campaigns heading into the November election are looking to expand and grow their staff.
No matter what your needs, no matter what...
The times they are a-changin’.
Presidential candidates are tweeting. Video clips of candidates flood YouTube. The comments on political Facebook posts stretch a mile long.
Campaigning sure has changed, but with a new crop of 18-34 year olds pocketing their voter registration cards as we speak, candidates, campaigns and election influencers know they have to deliver...
One of the fundamental lessons of childhood is sharing. Kellogg's has made an entire ad campaign around the idea of not sharing. Who hasn’t seen the “L’eggo My Eggo!” commercials?
Well like those Eggos, you better stake claim to a logo of your own, too.To do so, you have to answer a few questions:
What do you want your logo to say about you? Who is your audience? How do you want...
We are like kids in the candy store at our mailboxes.
People love mail, and it’s become an important part of our everyday lives. We wait for it, and once we collect our mail, we give it our undivided attention for up to 30 minutes a day.
30 minutes!
Have you ever heard of a 30-minute political TV ad? Of course you haven’t.
No other medium can hold a user’s attention...
Game of Thrones begins a new season this Sunday. Many of us, as well as our political friends, family and clients, are fans of the show, with good reason. It’s politics played to an extreme.
“Winter is coming.”
–Eddard Stark
There’s never enough time, and we can’t create more. Winning campaigns will recognize time as their most valuable resource and use it...
Uber burst onto the screen five years ago as the solution to a problem, shaking up an antiquated transportation system.
What started as a simple app has become a household name and a service that has spread to hundreds of cities worldwide and changed the way people get from Point A to Point B on every continent except Antarctica.
Uber’s success is proof: disruptions to the status...
Mobile devices have become a constant presence in our lives.
Heads down, thumbs tapping.
Headphones hanging like tech-inspired jewelry.
Faces bathed in the glow of tiny screens.
Apps command 85% of users’ ever-increasing time spent on smartphones.
In today’s #MeetMajority, we asked our team about their favorite apps and smartphone habits.
Many of the...
The crossfold.
It starts small at 5.5x8.5".
Then it opens not just once but twice to make a big impact.
The crossfold allows your story to build throughout the piece with plenty of room for:
Compelling text Large photographs Highly engaging artThe deceptively small crossfold draws the reader in and delivers the message in a big way.
Good things come in...
Political ad spending is on the rise. From TV to voter contact mail to targeted mobile advertising, campaigns are spending more than ever on the race to Election Day.
Spending alone doesn’t equal success, though. Strategy, targeting and tactics are more valuable. So is confidence, clarity and commitment.
Two competing campaigns could each spend millions in advertising. One will...
Randy has talked about the need to evolve and include mobile advertising in your campaign budget.
Brett has talked about how to pronounce "GIF" and why mobile is today's first screen.
Jason has talked about the importance of targeted mobile advertising.
We've talked about viewability, fraud and the quality of impressions.
Now let's make sure you know your...
Campaigns start with a full buffet of tactics – and unnecessary temptations – in front of them and their budgets.
Aaron has written about why campaigns shouldn’t waste their money on nail files.
The best campaigns, the winning campaigns, know how to pass over those bad soups, pick out the best appetizer, and move straight down the line to the entrees that will fill their campaign...
Conventional wisdom says you only get one chance to make a first impression.
While we stress about first campaigns, first dates and first job interviews, our creative team feels the pressure to make a good font impression.
There are no do-overs, no take-backs, no Mulligan’s on the advertising course.
In design, details matter, and you get one shot at it.
Each and...
Who will you pick for the win?
Will it be "Stand" ...
... "Drove" ...
Maybe "Bandaids" ...
... or "Proven" ...
Vote here!#qp_main625705 .qp_btna:hover input {background:#00355F!important} Who will you pick for the win?
"STAND"
"BANDAIDS"
"DROVE"
"PROVEN"
Poll Maker ...
Ryan Day Joins Majority Strategies, America’s Premier Influence Marketing Firm
JACKSONVILLE, FL – Majority Strategies, America’s premier influence marketing firm, today announced that Ryan Day, former Chief of Staff to Speaker John Boehner’s Congressional Office, has joined its team as Vice President of the firm’s policy division.
“Ryan was one of my most trusted and...
Cat videos.
Dad jokes.
Memes.
The Internet is a goldmine of humor. We laugh over…what, exactly? Why are these images, GIFs and videos so funny?
Humor is in the eye of the beholder, and while there’s no mathematical equation or scientific formula behind humor, there are some universal truths.
Humor functions as a tool, opening the door to a glorious...
As fans of the show anxiously anticipating Friday’s House of Cards Season 4 premiere, we’ve looked back at some of Frank Underwood’s best words of wisdom and applied them to our world of voter contact mail and targeted mobile advertising.
1. “I won’t shackle myself to people I don’t know.”Majority Strategies has two decades of experience. Over those years, we’ve worked with...
A picture is indeed worth a thousand words, but the static nature of a photograph captures just one single moment in time.
Video, you may be thinking, seems like the logical next-step to the photograph, but you’d be skipping something.
The cinemagraph.
A cinemagraph is an image with one select element “moving” while the rest of the photograph remains still....
While you’re running, we’re running, too. Literally and figuratively.
Our office functions similar to a newsroom. We work fast to beat the clock, with every voter contact mail piece and flight of mobile ads racing towards its own mini-deadline.
Of course the ultimate goal is winning on Election Day.
What do we use as motivation to cross the finish line for the win?
...
Latinos are now our nation’s largest minority and are voting in increasing numbers while becoming more and more engaged in digital media.
The Latino vote accounted for less than 4% of the national vote in 1992 but is expected to near 10% this November. Latino voters in states like Nevada, Colorado, Florida and Ohio will play an important role in the 2016 election.
Miss this targeted...
The classics have stood the test of time…
The Beatles.
The Rolling Stones.
To Kill a Mocking Bird.
A Tale of Two Cities.
White Christmas.
Casablanca.
… with good reason.
They are indelible marks on our culture, preserved on vinyl, bound by leather or archived on film.
And mail? It’s just another oldie but goodie.
Mail still...
The Super Bowl celebrates 50 years with the game this Sunday.
Countless ads have debuted during the Super Bowl. Let’s face it, if your team isn’t playing, many of us watch the game for the ads. And maybe the halftime show. Some of those have been just as memorable.
Which ads do you remember most?
Apple’s “1984” ad?
“Mean Joe Greene” for Coca-Cola?
How about...
In the first post of our photography series, we talked about the importance of good photography and ensuring your campaign photos set the groundwork for memorable voter contact mail and targeted mobile ads.
We shared tips on how to take great photos, from the angle and the exposure to where to take them and what to wear.
In the second post of the series, we dove more into...
Will the groundhog see his shadow?
Will we have an early spring or six more weeks of winter weather?
Take a Look at More of Our Voter Contact Mail!
Our Latest Work: Our mail makes the difference.
Two Billion Pieces and Counting: What does two billion look like?
New Year, New Majority: The best is yet to come.
The Interactive Advertising Bureau (IAB) just recently released a first-of-its-kind study that shows online ad fraud costs advertisers $8.2 billion each year.
Two of the main problems are:
1. “Non-human traffic”Remember an impression is one ad requested from one ad network to be served on one website. That makes “non-human traffic” bot traffic, where bots load webpages, creating...
It’s 2016 … Where are the hoverboards, self-tying shoes and clothes that automatically adjust to my size?!
Weren’t those supposed to be around in 2015?
Well, those futuristic designs might not have come true yet, but in this edition of Majority Strategies’ #AskADesigner, our creative team lets us know what we believe will come true in 2016.We asked our graphic designers and...
In our nearly 20 years in business, Majority Strategies has worked in all 50 states.
We’ve helped over 2,500 campaigns and clients.
We’ve produced over two billion mail pieces and countless targeted mobile ads.
Two billion.
That’s a lot, and it got us thinking …
Just what does two billion look like?How far does two billion go?
...
To know where Majority Strategies is going, you have to know where Albert Braunfisch came from.
Albert joined Randy and me and the rest of the Majority Strategies family as Chairman in 2015, bringing decades of experience in influence marketing with him.
As Chairman, Albert will help Randy and me grow Majority Strategies in 2016 and beyond. Albert’s career has been spent growing...
About five months ago, we made our big announcement and introduced you to Campaign Hunter.
Today, Campaign Hunter is hitting the mark.Ready.
Aim.
Hire.
That’s the Campaign Hunter motto, and we’re living up to it.
In just these few short months, Campaign Hunter has helped dozens of operatives find their next opportunity and has dozens more opportunities and...
Resolutions.
They’re forced, aren’t they? So many look at the New Year as an opportunity to start over, change the very fabric of themselves. We promise ourselves we’ll stop smoking, lose weight, or give up alcohol or sugar or coffee.
We want to embrace the New Year, but we don’t want to give up anything. We like who we are at Majority Strategies, and we think you do, too.
So...
New Year’s resolutions.
Many make them, but how many of us keep them?
At least past the second week of January.
Sneakers and workout gear are banished to the darkest corner of the closet, credit cards are run again, and healthy eating blogs head to the backburner.
At Majority Strategies, we have made a resolution we are committed to keeping.We’re already the best...
Most of us here at Majority Strategies cut our teeth in the campaign world. We grew up working in our candidate’s t-shirt, our favorite pair of jeans and sneakers.
We spent countless hours in dusty campaign offices, decorated with candy bar wrappers and empty Coke cans, maybe a few beer bottles mixed in between the legs of all the folding tables and computer cords.
These were...
At Majority Strategies, we treat Election Day like a holiday. We celebrate our clients' wins and our team’s hard work.
‘Tis the season in today’s #MeetMajority to ask the team about some of their favorite holiday traditions, gifts and memories.
The most memorable gift you’ve received?“My parents surprised me with a trip to Disney one year.”
–...
Punk. Conservative. Bohemian. Sporty. Classic. Preppy.
That’s how the fashion world defines “style.”
In the world of influence marketing, there’s a little overlap in those terms. Certainly we can describe some of our voter contact mail as “classic” and some of our targeted mobile ads as “conservative.”
But that’s not enough.
When you think of Majority Strategies’...
Popular culture is just that.
Popular.
Whether you follow the ever-changing trends of the fashion world or the constant advancement of technology, our society is addicted to finding the “next big thing.”
At Majority Strategies, we’re grounded in the basics that make mail and mobile advertising great but keep our finger on the pulse of today’s pop culture, too....
Learn More About Targeted Mobile Advertising:
GIF: It's Pronounced Jif, Just Like the Peanut Butter: Everything you need to know about mobile advertising.
The Eyes Have It: Mobile advertising is here ... and here to stay.
First and Last is Everything: Mobile is the first screen.
Majority Strategies has led the political advertising industry for nearly two decades.
We are continually pushing the envelope (pun intended), building upon our solid foundation of print design and production while bringing our experience with precise data targeting and creative persuasion to a new emerging medium – mobile.
Designing targeted mobile ads that fit in the palm...
It’s beginning to look a lot like Christmas, with 2016 right around the corner.
Anyone who has been around politics knows that it takes a workshop full of elves to get “Santa” across the finish line on Election Day. Campaigns rely on teams of staff, volunteers, consultants and advisors and a sack full of tools to be successful.
One of the main tools of success? Direct mail.
...
Brands rule the world.
From catchy jingles to trademark scents to logos recognizable by young and old, we are bombarded by brands day in and day out.
Heck, there’s even a logo board game on the market.
It is estimated that the average person living in an urban area sees up to 5,000 advertising messages per day, compared to 2,000 just three decades ago.
Only a...
What’s the thread that mail, mobile and door-to-door all share?
Precise targeting.
Without precise targeting, campaigns are often a waste of limited time and money.
That’s because every voter is different, and there’s no one-size-fits-all approach to talking to each and every one.A walk list will tell you if a voter is pro-life, a fiscal conservative, a sportsman and more...
Targeted mobile advertising is one of the best ways to deliver the message to the voters you want to reach.
More precise than TV, targeted mobile advertising reaches voters where they are today – on their mobile devices.
Majority Strategies Mobile offers three unique ways to get your message in front of your targeted voters: List-based campaigns Location-based campaigns...
Red, white and blue.
The Statue of Liberty.
The American flag.
Bald eagles.
They all scream “America.”
But are voters listening?
Moving voters is about more than the red, white and blue.To truly make an impact, a different kind of creativity is required that isn’t limited to the Stars and Stripes.
Over 18 years ago, Majority Strategies set out...
You only get one chance at a first impression.
You better make it a good one.
In today’s world of digital and mobile advertising campaigns, not all impressions are equal.Successful Delivery vs. Attempted Delivery
One of the things setting Majority Strategies Mobile apart from our competitors is how we charge for our targeted mobile advertising.
...
Pets have always had their place in politics.
We all know Bo, Miss Beazley and Barney, Socks and Buddy, Millie and Ranger, and Checkers. They graced the halls of the White House, perhaps never knowing their owners were the leaders of the free world.
The Majority Strategies team has shared our own company halls and homes with a few beloved pets. We know pets keep us healthier,...
In Volume 1 of our “Good Photography Makes Great Mail” series, we walked you through the basics of campaign photography.
We talked about angles, exposure, red eye and distance between subjects. We went over backgrounds, what to wear and the importance of the photo’s setting.
Today we’re going to talk more about those settings and the types of photos you’ll need to get the most...
You can talk about strategy.
You can talk about technology.
You can talk about volunteers and how many offices you open.
But at the end of the Election Day, it all comes down to one thing …
Votes.One, two, three, four … Start counting and the highest tally wins.
Period.
And votes come down to turnout.The Washington Post recently published an...
As someone with nearly a decade of experience in Texas politics, it never ceases to amaze me that so many campaigns employ such awful tactics, often targeting the wrong people while running their bank accounts dry.
We see it every election cycle, time and time again. Candidates and their campaigns waste time and money handing out random knickknacks to random people at random events....
Click here and we'll get started on your mobile advertising campaign today.
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Don’t Miss These Popular Posts!
...
Google, where, oh, where have your serifs gone?
Earlier this year, Google unveiled a new and controversial update to their company logo. The bright colors remain, but the new streamlined sans-serif typeface called “Product Sans” left many wishing for the Google logo days of old.
Is it better to stick with a logo, or change with the times and attempt to stay ahead of the...
Click here and we'll get started on your voter contact mail mobile advertising campaign today.
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Don't Miss These Posts: GIF: It's Pronounced Jif, Just Like the Peanut Butter: Everything you need to know about mobile advertising. The...
Ad blockers have caused quite the scare.
Today, we’re shattering the myths and getting to the facts.Q: I’m reading a lot about ad blockers. Are they going to kill mobile advertising?
A. First and foremost, NO. Mobile apps are not affected by ad blockers, and mobile apps are where consumers are spending the majority of their time on mobile...
Long days and nights in the office are made better with music.
The Majority Strategies team has a wide variety of musical tastes, from classic rock to old country to alternative.
In this edition of #MeetMajority, we asked our team what their go-to songs are during the busiest days of the political cycle.What energizes them? What gets them singing? What helps them make our mail...
You know “there” … That place where you can’t believe what just happened, happened.
A few weeks ago, it was my turn to be “there.”At 10:30 in the morning, I found myself with a broken-down car.
On a busy interstate highway.
In the middle lane.
In the middle of a torrential downpour.
You can’t make that up.There were many, many unhappy people...
The past few months have been busy for us at Majority Strategies.
While gearing up for the fall, we packed our mailbags and moved into new office space.It’s twice the size of our old digs, giving us the room we’ve always needed plus some to spare as we head into 2016.
As we readied the space, we knocked out walls, installed new technology and hardware, picked out carpet, paint...
Running a race – whether a 5K or a campaign – requires preparation.
The more prepared you are, the easier it is to not just reach the finish line – but win.
Our team of political consultants has learned a thing or two over our 18 years of experience.
We know what successful campaigns need to have right out of the gates.With our custom branding box, you’ll hit the...
When it comes to designing voter contact mail and mobile advertising, layout is often the secret weapon.
The right layout sends a strong message – without saying a word.
What makes a busy parent stop to read a piece of voter contact mail before starting dinner? What catches a voter’s eye in a pile of junk mail, advertisements and catalogs? In today’s #AskaDesigner, we asked the...
Earlier this year, Majority Strategies partnered with Go Big Media on a campaign to drive constituents to take action, contact their state legislators and encourage them to support specific legislation.
Together we delivered banner and display messages to constituents in two states on their mobile devices, desktops and Facebook newsfeeds.
From impressions to click-through rates,...
Some budding entrepreneurs were selling lemonade before grade school, while other teenagers had to be rolled off the couch and marched through the mall to collect job applications.
We have all had a 1st job that marked our entrance into the working world.
This edition of #MeetMajority reveals the good, the bad and the messy behind the Majority Strategies team’s first jobs. ...
Over the course of the last 18 years, Majority Strategies has seen the political advertising industry undergo significant change …
Changes we’ve proudly been a large part of and even helped lead.
Targeting Then
Years ago, we were extremely limited in our ability to target. Geographical boundaries were really our only way of selecting a group of voters.
Vote history...
The Majority Strategies creative team writes and designs thousands of voter contact mail and mobile advertising projects every cycle.
Each project is an opportunity to flex our creative muscle as well as meet a new challenge, from a unique set of specifications for a diecut mail piece to a fast-approaching deadline for a flight of mobile ads.
While there isn’t a single hard-and-...
The much-anticipated change in season means cooler weather, earlier sunsets and Election Days, but autumn also heralds the start of another magnificent season.
Football season.
The Majority Strategies team lives for fall. With alma maters crossing the country, we’ve created many friendly rivalries within the office. We might not agree on the best college football team...
Majority Strategies brings together some of the most experienced Republican political consultants and talented creative professionals from across the United States.
To do our job well and create the powerful voter contact mail and mobile advertising Majority Strategies is known for, we need to know our clients – where they are from, what they stand for, what values they share and what...
Whether it’s an old, comfy sweater or a perfectly broken-in pair of running shoes, everyone has a reliable go-to, including the creative professionals at Majority Strategies.
The search for inspiration often takes our graphic designers to their go-to sources for stock photography and typography.Looking for Inspiration?
Majority Strategies’ graphic designers head to design...
Wake up.
Grab your smartphone.
Check it another 149 times during the day.
Go to sleep.
Repeat.
Here in the United States, we are addicted to our smartphones.
We NEED to know what the weather is outside without looking out the windows. We NEED to know our fantasy football standings in our work league before we get into the office. We NEED to know who...
You say tomato.
I say tomato.
But it’s GIF, pronounced Jif, just like the peanut butter. Period.There’s only one way to say GIF. Just ask the man who created them.
"Steve Wilhite created the Graphics Interchange Format, or GIF, while working for Compuserve in 1987. On Tuesday, he received a Webby Award for it and delivered his five-word...
"I promise.”
"I'm sorry."
"I do."
“You won.”
There is a power in the simplest of words that makes the shortest sentences some of the longest lasting.
That’s why the tagline is the most important set of words your campaign will use.In just three, four, or five words, your tagline will define the course of your campaign.
It...
One of my favorite things is to hear the stories of fellow consultants and operatives of how they got their start in politics.
For me, I started my career as an intern for Sam Van Voorhis back in 1993 when he was hired by Speaker Jo Ann Davidson to run races for the Ohio House Republican caucus. I was Sam’s first intern.
Sam went on to...
A typical day in an ad firm like Majority Strategies includes many hours of screen time using various computer programs and applications to write and design our voter contact mail and mobile advertising.
The opportunity to do something organic and tactile is an ideal way for many on our creative team to unwind and stay inspired.
In this week’s #AskaDesigner, we asked our team, “What...
The one thing a campaign can never, ever have enough of is time.
You can raise more money, even if it’s difficult. You can attend one more event, even if it means pushing the staff to work an extra hour. You can walk door to door in one more neighborhood, even if it means walking in the rain.
But you can never create more time.
As your most valuable resource, you need to...
What’s the first step to ensuring your voter contact mail and mobile advertising is seen?
Picking the right universe.That’s something we specialize in doing.
With over 18 years of experience, we’ve honed our precise data targeting to ensure your voter contact mail gets in the right hands. Combine our data experience with our unique technology license, and we will also ensure your...
The creative team at Majority Strategies understands the first step in the process of creating powerful voter contact mail and mobile advertising campaigns is often the most difficult.
We’ve talked about The Blank Screen.
...
They call it “click bait.”
It’s what gets users to click on a digital ad.
But click bait is only half the battle.
The other half? The tech.
How do we blow away the mobile industry standards for click-thru rates?Using our technology, we’ve seen click-thru rates of over 5.3% for full screen ads (vs. 3.29% for the industry) and over 13.2%...
Emojis – those smiles, symbols and stickers you find in your devices’ keyboards – are a virtually untapped treasure of creativity and communication.
Sure, emojis simplify texting.
But they do more than that.
They speak in pictures.Big brands like McDonald's have taken note with a recent ad campaign comprised entirely of emojis.
Even Chevy got into the act with a...
“Reports of my death are greatly exaggerated.” – Mark Twain
For years, we’ve heard the print and mail business was dying.
A funny thing happened on the way to the funeral – not only isn’t voter contact mail dead, it’s grown into one of the few highly targetable means of reaching voters.How in the heck did that happen? Microtargeting.
Back in the 2000...
The rise of mobile has been swift.
In 2011, just 35% of U.S. adults owned a smartphone.
Today? Nearly two-thirds do.
Everyone from major advertisers to professional sports organizations recognizes the power of mobile. Mobile ad spending is expected to increase 50% in the U.S. in 2015 to top desktop spending and comprise 72% of digital ad spending by 2019.
"The smart...
When you talk about the basic elements of design and what is most important, font selection tops the list.
Much like good photography leads to great mail, the right font is essential to conveying the overall message of a mail piece or mobile ad.Our graphic designers have a talent for selecting fonts …
A beautiful script to match a handsome family photo. A bold lettering to...
A winning voter contact mail and mobile advertising campaign starts with a plan, just like all successful ideas.
A plan starts with getting to know the candidate, the campaign, and the staff.
Getting to know them starts with a meeting.
Yep, a good old fashioned face-to-face meeting, with an actual face-to-face conversation.
Majority Strategies...
From persuasion to turnout, mobile advertising moves voters. It’s where to reach voters today, with more than 134 million mobile users in 2014, in increase of about 100 million from 2010.
In 2016, mobile ad spending will top desktop ad spending, and by 2019, mobile is expected to make up 72% of digital ad spending in the U.S.
Mobile advertising is making a difference.
And no...
All it takes is one look, and the message is delivered.
Good photography makes great mail.A beautifully lit family photo gives voters a glimpse into who a candidate is as a spouse and parent.
A perfectly timed candid photo opens voters’ eyes to a candidate’s confidence, personality, and reasons for running.
Capturing the look on a candidate’s face as they read to a group...
So you decided to run for office.
Now what?
Whether you’re an experienced campaigner or a first-time candidate, the first steps can be daunting.
We suggest you start by hiring an experienced and trusted political consultant who can help you hit the ground running and take you all the way across the finish line on Election Day.
There are some important do’s and don’ts...
Are you reading this on your smartphone?
Chances are, you are.
America’s 134 million mobile users as of last year are spending more and more time on their smartphones and other mobile devices.
It’s where we read our news, check the highlights of last night’s game, catch up with friends and bide our time playing games.
Nielsen reports that Americans spent 18...
The blank screen.
It’s intimidated many a great writer and graphic designer, stopping creativity in its tracks.
From the beginning, we’ve never let that blank white start stop us from producing the powerful voter contact mail and mobile advertising that defines Majority Strategies’ creative.
Our company was founded on creativity and a belief that we could do things...
We talk a lot in our shop about the importance of photography. It’s a topic we will cover here at Strategy Session frequently.
It’s that important.
We all know the cliché, “A picture is worth a thousand words,” and we do our best to ensure our mail and mobile ads do say a thousand words through the images we use.
We rely heavily on good photography, both the candidate’s...
Over the years, we have written, designed, and produced a variety of different mail sizes and folds, from the standard 5.5x10.5 postcard to the larger 10.5x11 singlefold or 10.5x17 crossfold or trifold.
With most of those standard-sized pieces, it is pretty easy to identify “what’s what” on a PDF. You can see the cover. You can see the inside. You can visualize what’s happening.
...
Every candidate at one point on the campaign trail has to answer the question, “What experience do you have that qualifies you for this office?”
Every campaign should ask a similar question of the firms they choose to work with them.
“Do you have the experience to help me win?”
I joined the Majority Strategies team over a decade ago after serving six years as the...
Majority Strategies is a creative company at heart.
Our graphic designers are some of the industry’s best – talented artists, photographers, calligraphers, and painters who have focused their artistic skills on providing our clients with the best mail and mobile advertising today.
Many of our designers have been with us for years, some over a decade.
We’re family.
...
Tip O'Neill said, “All politics is local.”
It’s true. And for us, we treat every campaign like it’s “local.”
What does that mean? Well, it means we think of every campaign as our only campaign.
Quality, responsive, smart customer service is the foundation of Majority Strategies.No two campaigns are alike, and we have structured our company to ensure every client is given...
A campaign is only as good as its message.
Sure, a good candidate helps, but we’ve all seen good candidates lose because they either had the wrong message or failed to deliver their message to the voters that needed to see and hear it.
A message can only be effective if it gets delivered to your voters.What we do at Majority Strategies is deliver the message – and we do it...
For over 18 years, Majority Strategies has led the political advertising industry as the premier Republican direct mail firm in the nation.
We have worked with over 2,500 campaigns and clients, helping Republican candidates for every office from the White House to the Courthouse, including 3 Republican presidential nominees, 6 current governors, 12 sitting U.S. senators, and more than...
