Majority Mail Call Vol. 8: Trifolds
Learn more about the art of the trifold in today’s #StrategySession.
In a variety of sizes, with options for reply cards, diecuts, and folds, the trifold offers both form and function.
Try the Trifold on for Size:
The 8.5x11 Trifold
Description: The 8.5x11 trifold finishes at a size of 8.5x3.5, within the size limits for letter rate postage.
Tips for Success: With its smaller panels, it’s important to keep the text light and the images strong. Clutter is the enemy of the 8.5x11 trifold. Don’t try to include too much.
Best Uses: The finished size of the 8.5x11 trifold ensures it fits easily into walkers’ hands, making it an ideal size for walklit for campaigns and grassroots advocacy.
The 10.5x17 Trifold
Description: The 10.5x17 trifold finishes at 10.5x5.5 to be eligible to mail at letter rate. The larger overall size helps to ensure the piece stands out in the mailbox and provides additional room for messaging.
Tips for Success: Use the folds to help deliver the message. The larger size of the 10.5x17 provides more room for creativity. Take advantage of the space to lure the reader in and speak to them in an impactful way.
Best Uses: The 10.5x17 trifold is a standout in the mailbox that gives you a large interior spread for art and text with the benefit of letter rate postage.
Try One of These Effects to Get More From Your Trifold:
1. Reverse It
One of our favorite tricks is to reverse the order of the fold. With just that small change, the creative takes on a whole new life, as it did here when we created a piece to mimic a boarding pass and its holder. Remember, you’re never stuck with “the way it’s always been done.”
2. Die Cut It
Incorporating a die cut like we did here creates a layered effect that adds visual interest and entices the user to open the piece and see more.
3. Add a Perf
Both the 8.5x11 trifold and 10.5x17 trifold accommodate perforated reply cards that you can use to solicit volunteers and feedback or encourage the recipient to contact their elected officials.
There’s plenty more mail to see in all shapes and sizes, including everyone’s favorite, the barrelfold. Learn more: