Old or New?

May 31, 2016
Majority Strategies

Instagram recently hit the drawing board to create a new logo for their app.

The Polaroid-esque camera has been replaced by a new design featuring simplistic lines and a gradient color scheme.

Instagram didn't dip a toe into the logo change waters – they dove in headfirst, leaving some users shocked and others actually outraged about the logo change.

At Majority Strategies, we understand how important branding is, and logos are a major part of that. Logos are often the first thing noticed and serve as the foundation of other collateral material, including yard signs, letterhead, palmcards and more.

In this #AskaDesigner, we asked our creative team to weigh in on the Instagram logo debate:

"To make your logo stand out among the others, it needs to have one thing that makes the viewer look at it and say 'ah-ha!' I personally like the simplified design of the new Instagram logo and color scheme, which is flexible for their other apps."
-Ryan

"If you don’t have a timeless logo, you should consider changing as you grow, like Instagram has. I believe change like this is more about rebranding than simply trying to make your logo stand out alone. It’s the overall brand consistency that will stand out."
-Kim

Love it or hate it, Instagram made a bold move to bring Boomerang, Layout and Hyperlapse all within the same branding fold with a cohesive look.

Tell us. Which of Instagram’s logos do you prefer – old or new?

Which Instagram Logo is Your Favorite?

Old

New

Quiz Maker

 
 
 
 
 
 

Read More Tips from the Majority Strategies Creative Team:

#AskaDesigner: The Golden Rule of Design

#AskaDesigner: Layouts Are the Secret Weapon

#AskaDesigner: Pushing the Envelope