JACKSONVILLE, FL – Majority Strategies today announced the acquisition of Causeway Solutions, the nation’s leading data creation and analytics company.
“Causeway Solutions is the best in the business, both in politics and advocacy, and Majority Strategies is an even better firm today than we were yesterday as a result of this acquisition,” said Majority Strategies CEO Brett T. Buerck.
“Bill Skelly and Causeway Solutions make data collection and audience creation faster, more detailed and more precise. Together, our firms were instrumental in helping to win one of the toughest gubernatorial races in the country in ’18, and I look forward to what the future holds as we change the way our industry thinks about data, targeting, message delivery, and, ultimately, political campaigning and advocacy,” added Buerck.
Causeway Solutions’ partner and co-founder Bill Skelly previously served at the Republican National Committee, where he and his team revolutionized the way political data is generated and used. Skelly is a recognized industry leader who has worked with and advised some of the most influential people and organizations in the nation on projects spanning presidential campaigns to grassroots public affairs. Causeway Solutions is based in Metairie, Louisiana, and serves clients nationally.
“Causeway Solutions was named after a bridge because I set out to span the gap between political operatives and data nerds. This merger with Majority Strategies brings us closer to accomplishing that mission,” said Skelly.
With over 20 years of experience, Majority Strategies offers a wide range of specialized product solutions focused on awareness, persuasion and activation of voters, constituents, consumers, elected officials, and membership organizations through analytical targeting, data-driven messaging, and omni-channel voter contact, including digital, mobile, and print advertising.