Apples to Apples

Apples to Apples: Targeted Mobile Advertising
May 13, 2016
Jason McBride

As if mobile advertising wasn’t confusing enough, here we come with a whole new way to bill … messages.

What’s a would-be advertiser supposed to do? How do you know what you’re getting? What’s better? What should you be paying for?

Oh my.

Let’s start with the basics.

What’s an impression?

A single impression is the measure of one ad requested from one ad network served to one website or app. The number of impressions gives you an understanding of reach and how many people are seeing your ads.

What’s a message?

A message is defined as:

  • One video or rich media ad;
  • Two full screen ads;
  • Three half screen ads; or
  • Seven banner ads.

What’s the difference?

If you pay per impression, you are paying the same for a rich media ad as you are paying for a banner ad. You are paying the same for a video ad as you are for a half screen ad.

We don’t think that’s right.

The industry calls them impressions for a reason – these ads leave an impression on the viewer. We felt strongly that the impression a single banner ad makes is not the same value as the impression a :15 video makes.

We weight our impressions, and that’s how and why we came up with our message delivery and pricing structure.

Which is better?

Impressions matter but so do the quality of those impressions. Take a look.

Which should you pay for?

Clearly we’re biased, but you need to measure apples to apples.

We did the math on the number of impressions you would receive with a $100,000 budget. Your dollars go further with messages – 1.4 million more impressions farther, actually.

With messages, not only are you getting more impressions, you’re getting better impressions.

Our vertically-integrated stack works to prevent fraud and bots on the front end. We ensure your ads are seen by humans as well as seen the way they were intended without stacking or breaking. Remember, too, that many mobile advertising vendors charge for attempted delivery. We only charge for successful delivery.

There’s a lot to learn about mobile advertising, but that’s why it’s important to leave it to the experts.

Give us a call today and we’ll get started crafting your mobile advertising plan.

Start Learning About Mobile Advertising Here:

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