Digital advertising as a whole has grown to an approximately $100 billion industry, with mobile advertising’s growth leading the way. Majority Strategies has been an industry leader in political mobile advertising since the industry began to take off in 2014.
Our “mobile first” solution uses mostly one-to-one household targeting to deliver ads in more than 200,000 premium apps. Comscore’s 2017 U.S. Mobile App Report found 57% of all digital media time is spent in mobile apps.
It’s an app, app, app, app world.
What apps are we talking about when we say 200,000 premium apps? Some of these may be your favorites.
- The Weather Channel
- Word Stacks
- Words with Friends
- Washington Post
- SoundCloud Free
- Local news sites
Remember: There is a difference between mobile advertising and delivering digital ads on mobile devices.
“On television advertising, a sophisticated campaign doesn’t only buy ads on the 6pm evening news; they buy many different broadcast, cable and video on demand spots to find their target audience. The same concept applies on mobile. Don’t just rely on Facebook alone. Focus on the over 200,000 apps where people spend time. It will find more people for lower costs.”
– Reid Vineis, Vice President of Digital
Using our own technology, our custom matching process allows us to target against the voter file. Only Majority Strategies has taken the entire voter file and matched it to mobile devices.
We offer more creative options and have built creative units that deliver higher CTR (click-through rates) and VCR (video completion rates).
Premium Apps and Websites
In addition to running ads on more premium apps and websites, our custom inventory list and private deals enable us to secure better ad placements.
We provide 24/7 reporting backed by a 3rd party tracking service.
Majority Strategies Mobile has been successfully tested to drive a message with recall, delivering the needed repetition to the overwhelming majority of a targeted universe in a short period of time.
Before You Go:
#MobileMoves: So You Think You’re Doing Mobile Advertising