The times they are a-changin’.
Presidential candidates are tweeting. Video clips of candidates flood YouTube. The comments on political Facebook posts stretch a mile long.
Campaigning sure has changed, but with a new crop of 18-34 year olds pocketing their voter registration cards as we speak, candidates, campaigns and election influencers know they have to deliver their message to younger voters.
How exactly do you reach millennial voters that can’t stop going, going, going long enough to watch live TV?
“Just 40% of audiences 18–34 report they primarily watch TV live, compared to 38% who watch it streamed through services like Netflix, Hulu, Amazon, or YouTube, 15% who primarily watch time-shifted or recorded TV, and 7% who don’t watch TV at all.”
How do you connect with voters who hardly remember landlines, let alone have one?
You have two good options.
Generation Y is plugged in, spending more time on mobile apps than any other demographic segment. We’re talking 75 hours a month and more.
Millennials are leaving desktops behind, with 1 in 5 using their mobile devices exclusively to access the Internet. Nearly half of millennials are getting on the Internet with their phones more than their desktops, and 53% say their mobile device is their primary source of news and information.
The big takeaway, though, is how connected millennials feel to mobile ads, much more than TV ads. And connection equals voting, encouraging friends to vote, going to events and engaging with campaigns.
That’s why candidates and campaigns at every level need targeted mobile advertising to reach and turnout Generation Y voters.
In conjunction with the American Association of Political Consultants, the USPS recently released a study that shows younger voters are receptive and reachable through their mailboxes, where they greet mail with the same anticipation as many older voters.
That may surprise those who believe mail is “old fashioned” and outdated, but mail has stood the test of time and continues to be one of the most targetable and effective mediums.
The USPS study says mail is a “must-have component of a multi-channel communications strategy.”
Did you know there are over 83 million millennials (aged 18 to 34) in the United States?
Those millennials may make up as much as 20% of the electorate this November.
Can you afford to miss reaching 20% of voters?
Millennials comprise a game changing demographic that campaigns and candidates can’t afford to ignore. But you have to reach them first.
Learn More About Targeting and Turning Out Millennials: