GIF: The Choice of Choosy Republicans.

You say tomato. I say tomato. But it’s GIF, pronounced Jif, just like the peanut butter. Period. There’s only one…

You say tomato.

I say tomato.

But it’s GIF, pronounced Jif, just like the peanut butter. Period.

There’s only one way to say GIF. Just ask the man who created them.

“Steve Wilhite created the Graphics Interchange Format, or GIF, while working for Compuserve in 1987. On Tuesday, he received a Webby Award for it and delivered his five-word acceptance speech (that’s all the Webbys allow) by flashing a GIF on the big screens at the Cipriani Wall Street in New York.

“And, in a flash, it all became clear:

“‘It’s pronounced JIF, not GIF.'”

–CNN, 5/22/13

That’s the first thing. There’s still a lot more you need to know about mobile advertising. For instance …

Do you know … just how prevalent smartphones and mobile devices are today?

As of October of last year, nearly 2/3 of Americans own a smartphone. From 2010 to 2014 the number of mobile users grew from about 34 million to 134 million.

Of those smartphone owners, 7% are dependent on their phones to access the internet, and 15% report they have limited online access aside from their smartphones.

Do you know … Americans are spending more and more time with their mobile devices?

Including smartphones, Americans on average are spending 11 hours a day on electronic media.

We spend 60% of our digital media time on mobile. In fact 50% of Google’s traffic is mobile.

Do you know … what people are doing with their mobile devices?

We’re keeping them close to us all day, including while we sleep. We’re checking them 150 times a day on average.

In a recent Gallup poll, over 50% of respondents said they check their smartphones multiple times an hour, with 11% saying they looked at their smartphones every few minutes.

52% of all digital media time is spent in mobile apps with smartphone users spending 89% of their mobile media time in mobile apps.

Do you know … mobile is quickly becoming the 1st screen, not the 2nd?

During the 2012 election, 56% of the American public watched Barack Obama and Mitt Romney’s 2nd presidential debate. 11% of those people did so while “dual-screening,” meaning they watched TV while also following the debate on either a computer or mobile device.

In 2013, over a quarter of a million fewer Americans paid to watch TV through cable, satellite or fiber services – the first full-year decline.

Do you know … how mobile advertising can help you win?

            We all know one of the keys to victory is getting your message delivered.

Mobile ad spending in 2015 is expected to increase 50% in the US and make up nearly half of all digital ad spending. In 2016, mobile ad spending is expected to top desktop.

There’s a reason why; mobile advertising done right does exactly what campaigns and advertisers need – delivering your message where voters are today, on their mobile devices…

            First thing in the morning, when they wake up and open an app to turn off their alarm.

            Over their morning coffee, when they check the score of last night’s late game.

            At lunch, when they read the news.

            In the afternoon, when they play a round of their favorite game.

            In the evening, when they look for a movie to go see.

            At home at night, when they check the primetime TV schedule – and then stay on their phones while they watch.

Do you know … how much of your campaign budget should be spent on mobile?

            Mobile is one of the best ways to reach your target audience today.

We advise our clients to spend 10-20% of their paid media budget on mobile.

Mobile advertising done right offers the scale of TV with the precision of direct mail at the cost of robo phone calls.

Do you know … what all that means for your campaign?

It means mobile advertising ensures your message is the last thing a voter sees on Election Day.

They won’t be home to answer their phones.

They aren’t watching TV at work.

They’re not listening to the radio while they wait in line at the polls.They’re on their mobile devices.

Mobile Advertising. Majority Strategies.

We Go Together Like Peanut Butter and Jelly.