The 2018 Winter Olympics are in full swing.
Are you tuning in?
While you are watching, are you on your smartphone, tablet, or computer at the same time?
If so, you are one of the many dual screeners who are splitting their attention between devices.
A recent report showed 90% of Winter Olympic fans are using a second device while watching the Games.
What takes our attention away from the TV?
One of the top draws is social media. Next up, reading emails, reading the news, and playing games.
That’s the power of digital advertising today – the ability to reach people with your message whenever and wherever they are.
Learn more and see samples of our work here.
Before You Go …
#DigitalDelivers: We Love GIFs
#MobileMoves: How the Cookie Crumbles
Art & Science: The Science of Delivering a Message