Does linear TV reach far enough? Can you reach the voters who need to hear your message and persuade them to turnout by Election Day to support your campaign?
The results of a recent poll by Public Opinion Strategies say no.
Thanks to cord cutting, TV alone just won’t cut it.
Campaigns need omni-channel voter contact plans that target voters across direct mail, mobile and digital platforms.
REASON #1: A significant portion of voters can only be reached online.
27% of Democrats and 28% of Republicans can only be reached via online video (they do not watch linear TV).
REASON #2: Most voters need to be reached with both online video/OTT and linear.
34% of persuadable voters can only be reached via online/OTT with 85% of persuadable voters who can be reached by both linear and online/OTT.
REASON #3: Fewer voters rely on live TV to watch video content.
Only 34% of registered voters say that live TV/DVR is their primary way of watching video content, down from 51% in 2018. Conversely, 53% of registered voters say that online/OTT is their primary way of watching video content, up from 42% in 2018.
The digital experts at Majority Strategies understand the importance of OTT as a one-to-one digital communication method where we can target individual voters with specific messages.