Delivering the Message

A campaign is only as good as its message. Sure, a good candidate helps, but we’ve all seen good candidates…

A campaign is only as good as its message.

Sure, a good candidate helps, but we’ve all seen good candidates lose because they either had the wrong message or failed to deliver their message to the voters that needed to see and hear it.

A message can only be effective if it gets delivered to your voters.

What we do at Majority Strategies is deliver the message – and we do it better than anyone else out there. Bold? You bet.

For over 18 years, Majority Strategies has delivered targeted messages to the voters that need to see them. The creative elements in our direct mail have been honed and sharpened to a science. Bold visuals. Direct language.

Microtargeting brought a resurgence in the effectiveness of direct mail with highly targeted universes designed to allow us to cut to the chase and communicate with the voters that make the difference in winning and losing elections.

We deliver the message right where voters live. The trip down the driveway to the mailbox is as American as baseball and apple pie. Direct mail will continue to be one of the best and most cost effective methods of delivering a message in a way that works for campaigns from school board to President.

As we all get busier and busier, there are growing challenges in reaching voters. Fewer people are watching live TV. We’re all binge watching and streaming over multiple devices. Fewer homes have landline telephones. Most people have 3 or more email addresses. Satellite radio and Pandora make it easy to avoid commercials.

The art of delivering a message needs to keep up with the times and where people are getting their media. It needs to go mobile.

Just like direct mail that finds people where we know they live, Majority Strategies now has a way to deliver the message where we know voters are looking – their smartphones, tablets, laptops and desktops.

95% of registered voters own a smartphone – and they’re using them. On average people look at their smartphones 150 times a day. 91% of people keep their devices within 3 feet of themselves 24 hours a day.

Think about that for a minute. We have a captive audience. We know they’re looking – we just need to show them something.

These ads are full, rich video with sound and highly creative static and GIF ads of various sizes. They are delivered in the apps and browsers people are actually engaged in and using. It’s a proven method of advertising – it’s up to us to get them to DO something. Register to vote. Request an absentee ballot or vote early. Donate. And finally, vote on Election Day.

I’ll go one step bolder. If your campaign isn’t using Majority Strategies direct mail AND mobile for your targeted political advertising, you’re missing voters you need to reach.