Where Are People Going Online?

Where Are People Going Online?
June 7, 2018
Brett Buerck

Just how big is the World Wide Web?

There are over 1.5 billion websites today and counting with less than 200 million active.

Think about that: 200 million active websites. Add in over 5 million apps combined for Apple and Android users.

No wonder we get asked where our digital advertising runs.

A recent ranking of the top 50 multi-platform properties (desktop and mobile) by the number of unique visitors included 47 apps and websites that have advertising.

The Top 10

  1. Google sites
  2. Oath (Yahoo, AOL)
  3. Microsoft sites
  4. Facebook 
  5. Amazon 
  6. Comcast NBC
  7. CBS
  8. Twitter
  9. Apple 
  10. Turner Digital

 

Of those 47 multi-platform properties, we are able to advertise on all 47 to deliver ads to your targeted audience where they are spending their time online.

That’s important to a successful digital campaign.

“Media consumption is growing more fragmented. Voters are spending their time looking at a multitude of different platforms like social media, video content and display. When a campaign is focusing on a very specific target audience, it is key to have enough premium inventory to ensure ads are seen.”
– Reid Vineis, Director of Mobile Operations

Mobile Advertising
Direct deals and relationships with a number of premium publishers allows us to focus on audience first and deliver ads to matched devices on thousands of publishers, not just a certain few. We follow the device rather than guessing where our targeted audience will be. Read more here.

Social Media Advertising
Facebook, Twitter and other similar platforms are “walled gardens” where data is limited to what is collected by the platforms and transparency is questionable. (We talked here about Facebook’s recent changes to its rules in response to recent issues.)

Social media advertising is a good compliment to a broader digital advertising plan that includes targeted mobile advertising, but social media advertising alone is not enough to reach your audience.

With social media advertising, we can reach people within these “walled gardens” and help deliver a seamless message – the right message at the right time to the right people on the right medium.

Ready to get started? Get in touch with our strategists today.