It’s the (Not So) Little Things …
“A lot of times, people don't know what they want until you show it to them."
It was 1998 when Steve Jobs said that.
In 2007, Apple announced the first iPhone.
Now more than 75% of Americans own a smartphone.
We didn’t know what we were missing.
Do you know what you want? What you need?
Take a look at what you what you might be missing.
It’s the (not so) little things that count …
As experts, leaders, and innovators, we constantly strive to stay ahead of the curve. We aren’t talking about the latest and greatest trend or the fads that come and go. We’re talking about identifying, understanding, and using smart, tactical paths to deliver the right message to the right people at the right time.
That is the hallmark of our medium agnostic approach to voter, constituent, and consumer communications.
If there’s one thing we know, it’s that nothing stays the same. That is certainly true in the case of political advertising and extends to the broader advertising industry as well.
It is imperative to accept that things are different now and plan accordingly to ensure your budget accurately reflects the best way to reach people today. The worst mistake you can make is to be stuck in a modern-day “flat earth society” that refuses to see the changes in how to deliver a message today versus years (or even just a single year) ago.
Sophisticated data and analysis will verify or disprove any assumptions you have and provide the roadmap you need to develop a winning messaging strategy across multiple mediums.
Working with people who care about the end product and the results is key to your success. We take pride in our work, from start to finish, and take extra steps along the way to ensure the message is delivered.
Our commitment to success includes 3rd party tracking on print and mobile advertising – because we know a message isn’t delivered until it’s delivered.
Are experience, knowledge, and professionalism amenities you look for in the vendors you choose?
They should be.
If not, you don’t know what you’re missing.
Let’s Continue This Conversation:
The 90s Called: Don’t get caught in a modern day “flat earth society.”
From Fad to Forever: Mobile advertising is here to stay.
The Science of Delivering a Message: Successfully delivering a message is part art and part science.