VIDEO: That's the way the cookie crumbles.

VIDEO: That's the way the cookie crumbles.
January 22, 2018
Brett Buerck

Digital advertising is changing.

Today, cookies are one of the most common ways to target people on browsers.

But changes to the two largest web browsers are making it harder and harder to reach people that way.

Google will be installing a native ad blocker in the browser, and Apples’ iOS update and new Safari block the use of cookies.

Cookie-based targeting in digital advertising is crumbling, but you still need to get your message in front of people’s eyes.

What do you do?

You go mobile … with in-app mobile advertising.

90% of all activity on mobile is in apps.

Majority Strategies delivers mobile ads on over 200,000 apps, including some of today’s most popular.

No cookies needed.

We use mobile device IDs instead.

Mobile device IDs are more reliable, and they allow us to match our ads directly to people.

We can target mobile device IDs based on where people physically live, work and play.

Then we deliver ads programmatically wherever they are …

No cookies?

No problem.

Mobile in-app advertising provides greater accuracy and more reliability.

Learn more about Majority Strategies unique mobile advertising solution here.