Light It Up

Light It Up: The Power of Targeted Mobile Advertising
August 19, 2016
Brett Buerck

There’s no escaping the advertisements in the Big Apple.

  • Displayed in storefront windows.
  • Splashed across the sides of buses.
  • Plastered on park benches.
  • Adorning the exteriors of skyscrapers.
  • Billboards as far as the eye can see.

The average billboard claims about 2,013 square feet of real estate, nearly three times larger than a typical one-bedroom apartment in NYC. One of the largest ads takes up 15,000 square feet.

While rental rates for even the tiniest apartments can be incredibly steep, they’re nothing compared to the price tag attached to Times Square ad space.

Renting ad space costs anywhere between $1.1 million and $4 million a year. For the big name brands painting their messages across those massive canvasses, the estimated 1.5 million impressions made each day justify the price tag.

What if your campaign could make a different kind of impression? A more cost effective but equally “big” impression?

Targeted mobile ads not only catch the attention of users but deliver a campaign message that spurs them to action, whether it's registering to vote, signing a petition, calling a congressman or heading to the polls – minus the million dollar price tag.

Mobile advertising is one of the most cost effective forms of voter contact today.

Users are looking at their smartphones 150 times per day on average. About 73% of users don’t leave home without their cell phones.

They can’t take their TVs with them – but they can take their mobile devices.

Mobile advertising done right delivers nearly the reach of television with the same kind of targeting as mail but for only about the cost of phones.

Get started with us today.

Learn More About How Mobile Advertising is Changing Campaigning Today:

#Mobile101: Not All Impressions Are Equal

Illuminating the Way: Mobile Ad Targeting

Mobile Killed the TV Star: Eyes Are Shifting to Mobile