elections

#AAD: What Will 2016 Look Like?

It’s 2016 … Where are the hoverboards, self-tying shoes and clothes that automatically adjust to my size?! Weren’t those supposed to…

It’s 2016 … Where are the hoverboards, self-tying shoes and clothes that automatically adjust to my size?!

Weren’t those supposed to be around in 2015?

Well, those futuristic designs might not have come true yet, but in this edition of Majority Strategies’ #AskADesigner, our creative team lets us know what we believe will come true in 2016.

We asked our graphic designers and writers to give us a preview of what design and advertising trends are in store for us this year.

Color

A minimalist movement will continue to gain steam, with graphic design being stripped down and simplified. Colors may be actually be less vibrant and rely more on pastels in 2016.

“The minimalist movement will continue with items being more and more stripped down, many just using white, black, and gray as a way to differentiate themselves.”

–Ryan

Typography

Typography will continue to be a favorite among creatives, voters and consumers in 2016. Don’t be surprised to see subtle natural textures incorporated here and there.

“I think there will be a greater demand for hand-lettering and just drawing in general because it shows personalization.”

–Alexandra

Visual Story Telling

One thing that everyone agrees on; digital design will continue to grow by leaps and bounds in 2016. App-based advertising and rich media will be a digital playground for graphic designers and copywriters as cinemagraphs, animation and GIFs compete for eyes.

“Animation has already enhanced visual story telling and will continue to grow in 2016.”
–Camryn

2016 promises to be quite a year in the graphic design world, and Majority Strategies is committed to leading the way.

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