Are Smartphones the New Dedicated Camera?
Nearly ¾ of Americans own a smartphone.
As smartphones become more sophisticated and better at capturing our memories, many are putting down their dedicated cameras and relying solely on their phones to photograph everything from daily life to the most important occasions.
Numerous editing apps and filters help even novice photographers turn their smartphone images into frame-worthy memories and social media moments almost immediately with relative ease and simplicity, increasing the popularity and use of smartphones over dedicated cameras.
But can smartphone photography provide the images advertisers and marketers need to develop quality, effective print and digital advertising?
Smartphone photography can be a powerful tool to create the imagery we need to help deliver your message in a unique and memorable way.
Let’s get started.
Download Part 3 of our photography series here and learn the rules and limitations of smartphone photography.