The Centers for Disease Control and Prevention’s National Center for Health Statistics recently released a report showing a major shift in Americans’ mobile usage.
For the first time, a majority of American adults have stopped using landlines and live in wireless-only households.
Today, Americans are dialed in to mobile.
The shift is happening on TV screens, too. A recent eMarketer study revealed that consumers are increasing their time spent on mobile devices by an average of a minute per day over the last four years. In that same period, the amount of time they are spending watching traditional TV decreased by more than 30 seconds.
It will only be a few years before mobile devices become the primary way consumers watch television shows.
Mobile is where eyes are – and where your ads need to be, too.