The Majority Strategies creative team writes and designs thousands of voter contact mail and mobile advertising projects every cycle.
Each project is an opportunity to flex our creative muscle as well as meet a new challenge, from a unique set of specifications for a diecut mail piece to a fast-approaching deadline for a flight of mobile ads.
While there isn’t a single hard-and-fast rule that governs the realm of design, most members of our team live by a simple design creed and our company motto …
In this edition of Majority Strategies’ #AskaDesigner series, we asked our graphic design team,
“What is your ‘Golden Rule’ of design?”
“Attention to detail is key.”
The devil is in the details, which is why our designers pay meticulously close attention to things like wedding rings if a photo needs to be turned, the clip path when a person is singled out of a photo and much, much more.
“Designs can be complicated, especially when you’re dealing with multiple layers. You have to carefully make sure an image isn’t covering part of a word or a drop shadow isn’t overlapping across a page fold.”
Our designers perfect each project, making edits that are virtually undetectable to the untrained eye. That’s why each finished voter contact mail piece and mobile ad is not only a work of art but also an effective means of delivering the message.
“Form follows function. That’s true in both in mail and mobile advertising.”
As mobile devices become more prevalent in our lives and mobile ad spending continues to climb, campaigns have wisely added mobile advertising into their campaign playbook. Mobile advertising changes the design thinking from 2D and flat to 3D and movement as the function of the ads shifts to encouraging voters to click.
“The overall design needs to be beautiful to the eye, but it also has to work. I begin a project by thinking of the function first, then I set to work ensuring it looks great, too.”
These “Golden Rules” might be a little different from the one we learned as kids. It’s still a good idea to “do unto others” certainly, but at Majority Strategies, we’re happy to let our designers “do their thing” …
… because that “thing” is unforgettable mail and mobile advertising that has helped make Majority Strategies the premier Republican voter contact firm in America over the last 18 years.