Conventional wisdom says you only get one chance to make a first impression.
While we stress about first campaigns, first dates and first job interviews, our creative team feels the pressure to make a good font impression.
There are no do-overs, no take-backs, no Mulligan’s on the advertising course.
In design, details matter, and you get one shot at it.
Each and every voter contact mail piece and targeted mobile ad has the opportunity to make an impression. Some will make a lasting one. Some won’t even make a dent in the mailbox.
We don’t let a single opportunity pass us by.
In today’s edition of our #AskADesigner series, we wanted to know, “What makes a good font impression? How do you pick the font that works?”
That last point is perhaps the most important.
It’s our goal with every piece of voter contact mail or targeted digital ad to choose a font that ensures it’s the message that’s delivered.