Mobile

Targeted Mobile Advertising: The Future is Here.

More Targets. More Eyes. For Less.

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We Play to Win

Majority Strategies brings two decades of experience to the world of DIGITAL, helping your campaign reach voters on their smartphones, laptops, computers, and tablets. And when it comes to mobile - the future star of digital advertising - no one can do it as well as Majority Strategies.

Targeting Data 

Our way results in far more accurate device-level targeting.

More Accuracy 

We can match more devices with more accuracy.

How We Charge 

We charge only when your message is delivered and viewed.

We Are the Best 

No one else can do what Majority Strategies: Mobile can. It's that simple.

Tradition Meets the Future

Majority Mobile Moves Voters

Majority Mobile combines two decades of precise data targeting and powerful creative to achieve 90% reach with 80% accuracy to build the perfect audience - combining the scale of TV and the precision of mail with the cost of phones.

The Emerging Value of Mobile

 
95% of registered voters own a digital device: smartphone, tablet, desktop, or laptop.
30% of voters did not watch live TV last week.
66% of likely voters own a smartphone.
67% of smartphone users visited an advertiser's site after seeing their mobile ad.
85% of registered voters own a smartphone.
60% of ads are not actually seen by humans and/or the way they were intended.
 

How It Works

List Based (Household Targeting)

We target your ads just like mail, using two decades of experience,
microtargeting, and our enhanced data to target anyone with a device
- smartphone, tablet, desktop, or laptop.

  • Vote History
  • Demographic Traits
  • Geographic Location
  • Issue Preference
 

1. Upload MS Data.

2. Transcode household data to lat/long.

3. Wait for people to enter lat/long with a device.

4. Tag that device as a target.

 

Location Based (Geofencing)

Geofencing is a location-centered technology that allows
us to select GPS points using latitude and longitude information
to create a polygon (square, rectangle, shape) using those points.

That shape acts as a virtual “fence” around the targeted area,
and ads can then be delivered to people who are within that geofence.

 
 

1. Enter
Lat: 38° 53' North
Long: 77° 02' West

2. Cast the net.

3. Wait for people to enter lat/long with a device.

4. Tag that device as a target and deliver ad.

 

Combination List and Location Based (Geofarming)

Every day, everywhere around the United States, voters are visiting apps and websites from their mobile
devices. Every day, Majority Strategies is capturing and storing that information, like trillions of seeds of information in a big data “farm.”

That farm and those data seeds give us the unique ability through our patented technology to go back in time, cultivate a list of people who used their mobile devices at any given location at any point in time, and grow your target audience from scratch.

 

1. Enter
Lat: 38° 53' North
Long: 77° 02' West

2. Cast the net retroactively or real time.

3. Create data set from the geofence.

4. Tag that device as a target and deliver ad.

 

Don’t Take Our Word for It

Majority Strategies is widely regarded as the premier influence marketing firm in the country by Republican leaders and political operatives and was the only firm to provide mail and/or mobile advertising in every competitive winning U.S. Senate campaign in the 2014 cycle.